LIQUI MOLY announced Sina Ataei is taking over responsibility for international press and media work at the German motor oil and additive producer. He formerly was LIQUI MOLY’s Content Strategy Lead overseeing the company’s international web and social media presence.

Ataei succeeds the highly valued Dr. Peter Szarafinski, who died unexpectedly last year.

Ataei is now the point of contact for journalists outside of German-speaking countries, according to LIQUI MOLY. His position supplements the Head of Media Relations in the Germany, Austria and Switzerland region, which remains the responsibility of Tobias Gerstlauer. Both together comprise the press division within Corporate Communications at LIQUI MOLY.

“I am delighted that we were able to recruit Sina Ataei for the vacant position of Head of Media Relations International,” said Marco Esser, head of public relations and communications. “The reason for this replacement is a sad one. I can hardly imagine a better and more worthy successor as media representative of our company. Sina enjoys a high reputation in the company, knows us and our products and has a very high level of expertise in international media work.”