Safe Fleet, a leading supplier of safety and productivity solutions for fleet vehicles, is pleased to welcome Durite, the UK’s leading electrical, lighting and vehicle safety products brand serving the commercial vehicle aftermarket, to the Safe Fleet family of brands. Headquartered in Essex, England, Durite is Safe Fleet’s first acquisition outside of North America.
Durite is the leading “one-stop brand” for electrical, lighting, and vehicle safety aftermarket products for commercial vehicles in the UK and Ireland. As the aftermarket supplier of choice to the UK’s backbone transport infrastructure, Durite’s products are used by most fleet and commercial vehicle end users. 5000+ commercial vehicle products are available through Durite’s website and flagship catalogue – regarded as the industry “bible” for electrical parts. Durite also has a comprehensive distribution network across the UK and Ireland with more than 2,000 regional distributors.
“Durite is a great strategic and cultural fit within our fleet safety brand portfolio and establishes a new footprint for Safe Fleet outside of North America,” said Mike Schulte, president of Safe Fleet. “This is an exciting addition to our leading commercial vehicle brands and aftermarket product portfolio.”
Adding Durite to the Safe Fleet brand portfolio gives Safe Fleet a strong foothold in the European commercial vehicle market. Their fast-growing video-based safety and lighting categories, as well as their established electrical parts business broadens Safe Fleet’s Commercial Vehicle product suite. The addition of the 80-plus year-old trusted brand with a commercial vehicle aftermarket focus aligns well with Safe Fleet’s brand portfolio and strategic focus.
“We are extremely excited to join the Safe Fleet family. We very much share the same set of values with a clear commitment to product quality and customer service,” said Pierre Nadeau, managing director at Durite. “Safe Fleet’s extensive range of safety equipment and strong track record of technology innovation is a fantastic fit to help us continue to drive the growth of Durite.”
The existing Durite leadership team will continue to manage the business moving forward. The strong Durite brand, business, and website will continue to be managed as a stand-alone entity.
“As the #1 fleet video supplier in North America, Safe Fleet sees the addition of Durite and its growing presence in the video solutions market in the UK, as an important step in our vision to become the leading global supplier of safety solutions for fleet vehicles,” adds John R. Knox, Safe Fleet chairman and CEO. “With Durite onboard we are well-positioned for growth in the European Commercial Vehicle market.”
