LIQUI MOLY Recognized As Germany’s Favorite Brand Of Oil - aftermarketNews

LIQUI MOLY Recognized As Germany’s Favorite Brand Of Oil

LIQUI MOLY CEO Ernst Prost also gave each of his employees a bonus of €3,630 (approximately $4,130.94 USD), pulled from the company’s surplus, due to record figures for fiscal year 2015.

Readers of four major automotive magazines in Germany have recognized LIQUI MOLY as the top brand for the fifth and sixth time in a row.

LIQUI MOLY - Award GermanyIndependently of one another, Auto Zeitung, Auto Motor und Sport, Auto Bild and Motor Klassik polled their nearly 6 million collective readers to vote for the best brand of oil. “This reader vote for LIQUI MOLY is a decision for stability and predictability. We appreciate it and it supports us in a difficult market environment,” said CEO Ernst Prost. “Our product quality with its unqualified commitment to the motto ‘Made in Germany’ and our reputation as an anthropocentric brand have anchored themselves in the head and hearts of people around the globe. And, this has cemented LIQUI MOLY’s top place.”

In Auto Motor und Sport and Auto Zeitung, LIQUI MOLY celebrated its sixth victory in succession against such prominent names in motor oil as Castrol, Aral, Mobil and Shell. In Motor Klassik and Auto Bild, the company was voted to the top position for the fifth consecutive time.

“This vote by car owners confirms our course and shows we are making good progress,” said Prost.

The company’s current path produced record figures for the fiscal year 2015. Prost is sharing the company’ surplus with his employees by paying them a special bonus. “This is a sign of the robust health of the company, which is necessary in this business. Together, we have earned a comfortable and reasonable profit. So, I want to share the company’s success with every co-entrepreneur,” said Prost.

Every “co-entrepreneur,” as all employees at LIQUI MOLY are called, will receive a bonus of 3,630 (approximately $4130.94 USD).

“The way to the top was rocky, and confirmation of this top position from year to year is always the result of diligence and hard work,” continued Prost. “These values are incorporated into our company philosophy. And we adhere to them. In contrast to global corporations, we, as a medium-size company, are closer to our customers, capable of catering to them more quickly and individually, in Germany as well as Australia and Austria, as well as in the U.S. or South Africa, and in every one of the 120 countries where you can buy LIQUI MOLY,” noted Prost. “Such discipline on the part of our co-entrepreneurs will continue to earn us further accolades and is essential for our course for becoming a global brand.”

You May Also Like

New 17-ton Rotary Pit Lift Released in Europe, Middle East, Africa

The lift can adjust to fit different pit sizes, while maintaining the ability to pick up, lift and support heavy-duty vehicles.

Rotary-pit-lift-600

Vehicle Service Group (VSG), part of Dover, announced the launch of the Portal Lift 17 Vario, a new suspended pit lift under the Rotary brand in the EMEA (Europe, the Middle East and Africa) region. The Portal Lift 17 Vario joins Rotary’s Blitz Series and has been engineered for heavy-duty use, with a capacity of 17 tons, according to the company.

TRP Celebrates 30 Years of Aftermarket Parts

Thirty years and 300-plus stores later, TRP looks back at what led to the milestone.

TRP-30th-Anniversary-Logo-1400
New Sanctions on Russian Nickel, Copper and Aluminum

Reisman discusses how the sanctions will impact prices paid by those in the automotive industry.

Marelli, Infineon Collaborate on Electronic Zone Control Unit 

Marelli will showcase its latest zone control unit (Zone), built in collaboration with Infineon, at the upcoming Auto China show in Beijing.

Marelli and Infineon Collaborate to Showcase Zone Control Unit 
Automechanika Ho Chi Minh City Event Lineup Announced

More than 500 exhibitors will showcase innovative mobility solutions, advanced technologies and a wide range of automotive products and services, June 20-22.

Other Posts

Yokohama Holds Groundbreaking for Tire Plant in Mexico

The facility is set to begin production in early 2027, with a planned annual output of 5 million tires.

LEVC Provides First Glimpse of its L380 Luxury MPV

LEVC has debuted information and images of its L380 MPV, the first of a new range of smart, spacious, fully electric models.

LEVC
NEXEN TIRE Wins Red Dot Design Award 2024

NEXEN TIRE’s N’FERA SPORT S tires won the main prize in the product design category.

NEXEN
VIPAR Hires Dir. of Business Development for Latin America

The VIPAR Heavy Duty Family of Companies announced Cinthya Rivera has joined its team.