Contingency Connection continues to announce new sponsors for its popular Racer Rewards and Engine Professional Rewards programs. SCAT Enterprises, PROCAR Seats by Scat, UCoat It Garage, Straub Technologies, ProCote Floor Coating, and Design Engineering Inc. (DEI) have all signed on for 2017 joining one of the largest grassroots, weekly motorsports event-marketing platforms in the country.

Contingency Connection’s Racer Rewards program is a weekly, grassroots-level contingency program, which rewards local racers with money-saving discounts from top performance manufacturers. Racers at participating tracks and series simply run sponsor decals for products they use (or would like to use) in order to earn the manufacturer rewards coupons.

In turn, the Automotive Engine Rebuilders Association-sponsored Engine Professional Rewards links manufacturers directly to 2,500 plus performance shops, engine builders, installers and machine shops in the United States and Canada. This all-encompassing “shop oriented” marketing plan is comprised of a direct-mail Engine Professional coupon book, season-long full color ad, videos, sweepstakes, website links and e-blasts; promoting participating manufacturer products, technical information and advertisements directly to shops.

“We are thrilled to welcome new manufacturers to the Contingency Connection family,” said Jackie Ressa of Contingency Connection. “Their commitment to our program is a true testament of their support for grassroots, weekend warrior racing. Watch for many more announcements over the coming weeks as manufacturers are shifting to bottom-up marketing. Think locally, grow nationally.”

For more information on the Racer Rewards program, Engine Professional Rewards program or any of their sponsors, visit contingencyconnection.com.