POWAY, Calif. – Mitchell 1 has announced that its SocialCRM customer retention and new customer acquisition service was recently named a preferred choice for loyalty marketing programs by O’Reilly Auto Parts.
“We would like to thank O’Reilly Auto Parts for giving the Mitchell 1 SocialCRM service this great support with its retailers across the country,” said Dan Kelley, director of strategic partnerships for Mitchell 1. “SocialCRM will benefit O’Reilly Auto Parts by providing the best and most comprehensive way of reaching an entire customer database with a unique marketing message, while attracting new customers through authentic reviews and increased Internet visibility.”
“O’Reilly has chosen Mitchell 1 as a Preferred CRM provider based on their continued dedication toward development, communications, sales and field training,” said Tony Bartholomew, vice president of professional sales for O’Reilly Auto Parts. “Both O’Reilly Auto Parts and Mitchell 1 have the same focus on the professional customer and their success in business, assisted by having the best in class systems from Mitchell 1.”
Mitchell 1 and O’Reilly Auto Parts first joined forces back in early 2002 to create a partnership to build customer loyalty by helping professional service providers save time and money by using an electronic parts ordering system. In 2011, O’Reilly Auto Parts named Mitchell 1’s ManagerSE/ManagerSE Plus shop management software as its preferred management system of choice.
For more information on Mitchell 1’s SocialCRM program, visit www.mitchell1.com or call 800-410-0529.
