LOUISVILLE, Ky. – Peterbilt Motors Co. will be bringing its 75th anniversary celebration to thousands of customers and enthusiasts throughout North America with a year-long tour that brings a new Model 579 Anniversary Edition and an exhibition trailer to scores of dealerships and industry events, the company announced during the Mid-America Trucking Show.
Hitting the road April 1, the Peterbilt 75th Anniversary Tour provides retrospective, current appreciation and future highlights of what is ahead for one the industry’s most iconic commercial vehicle brands. The centerpiece of the tour is a custom-built, double-expandable, 53-foot trailer that provides an immersive education and entertaining experience, the company says. The trailer will be pulled by the Model 579 Anniversary Edition.
“This will be a hallmark moment for many – a chance to see one-of-a-kind Peterbilt memorabilia and learn about the company’s history and its role in defining what trucking means and where it is going,” said Robert Woodall, Peterbilt director of sales and marketing. “The bond between Peterbilt, our dealers and our customers has always been the strongest in the industry – this year-long event will take those relationships to an even greater level.”
One of the highlights of the trailer is a "History Wall" that highlights significant accomplishments and products through the years, from the first truck manufactured in 1939 to the company’s groundbreaking Models 579 and 567. Regarding the latter two vehicles, the trailer will include cab and sleeper cutaways of both trucks. There will also be displays of the PACCAR MX-13 Engine and Peterbilt’s new Models 579 and 567 cab and sleeper products.
“This will very much be a hands-on experience for customers,” said Woodall. “In addition to the product displays, there are interactive kiosks that let customers configure their own Model 579 or learn of the features and benefits of our full product line with 360-degree virtual tours. Our dealers will utilize this unique opportunity to host open houses for customers and regardless of how long they’ve been operating Peterbilts or how much of a fan of our brand that they are, I guarantee everyone will walk away learning new facts from our company’s proud 75-year history.”
