LAS VEGAS — The Car Care Council Women’s Board (WB) has announced the winners of the 2009 Automotive Communications Awards (ACA). The recipients were honored during the Women’s Board reception, which took place last night at the Sands Expo Center.
The Automotive Communications Awards are sponsored by the Women’s Board. The awards applaud companies/agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.
Business-to-Consumer Awards
• Television Commercial
Aftermarket Auto Parts Alliance Inc.: “Deceased”
• Radio Commercial
Tenneco Inc.: Monroe Shocks “Just the Way It Is”
• Print/Electronic Ad
Purolator Filters c/o Robert Bosch LLC: “Commitment Issues”
• Educational Article
Monroe Shocks & Struts: Monroe Shocks NAPS Article
• Video News Release
AutoNetTV: “Differential Service”
• Brochures, Booklets and Handouts
Affinia: Raybestos Police Brakes Brochure
• Special Promotions & Promotional Events
NAPA Brakes: NAPA Brakes May Promotion
• Car Care Clinics
Monroe Shocks & Struts: Monroe Shocks – Tenneco Technology Tour
• Posters, Calendars & Other Collateral Materials
Robert Bosch LLC: “Performance Art”
• Public Relations Efforts
NASCAR Automotive Group: “Pennies for Wessa”
• Website
NASCAR Automotive Group: Ultimate NASCAR Performance Makeover Sweepstakes
• Other – Educational Video
Tenneco Automotive: Monroe Shocks “Wedding” Consumer Safety Video
Business-to-Business Awards
• Print Ad to Distribution/Retail Audience
DENSO Sales California Inc.: DENSO First Time Fit “Lifestyle” Ad Campaign
• Print Ad to Technician/Repair Audience
Tenneco Inc.: Monroe Brakes 2009 Trade Ad Campaign
• Print Ad – Best Use of Graphic
SMP Intermotor Brand: “Now Available in America”
• Print Ad – Best Use of Copy
Federal-Mogul Corp.: Fel-Pro Ancillary Gaskets Ad
• Corporate Image Campaign
NAPA Brakes: NAPA Brakes Ultra Premium Campaign
• Co-op/Partnering Campaign
Affinia: 2009 Raybestos Safety Center
• Training Materials
Federal-Mogul Corp.: Carter Diagnostic Video
• Magazine Article – Technical
Activant Solutions Inc.: Activant Report
• Magazine Article – General Market/Special Interest
MACS Worldwide: ACtion Magazine Spanish Issue
• Newsletter to Customer or External Audience
Federal-Mogul Corp.: Fel-Pro Engine of the Month
• Logo Design/Usage
Federal-Mogul Corp.: Drive Smart Logo
• Web Site
KYB America LLC: KYB Web site
• Merchandising
NAPA Brakes: NAPA Brakes Adaptive One Canadian Direct Mail
• Special Promotion
Affinia: Raybestos Chassis Master Technician Promotion
• Best PR Effort
Tenneco Inc.: Tenneco Brands HTML Campaign
• Packaging
Affinia: Raybestos Police Pads Packaging
• Best Application of “Be Car Care Aware” Campaign/Logo
Lauren Fix, The Car Coach: Fox News Interview with Neil Cavuto
Best-in-Show Awards
• Best-in-Show, Business-to-Consumer, Public Relations Efforts
NASCAR Automotive Group: “Pennies for Wessa”
• Best-in-Show, Business-to-Business, Web Site
KYB America LLC: KYB Web Site
Organized by the Car Care Council Women’s Board, the awards and reception are sponsored by a variety of aftermarket companies and organizations. The 2009 sponsors include: Tenneco, SKF, Mitchell 1, Four Seasons, Automotive Communication Council, Maximum Marketing Services and Mobile Air Conditioning Society (MACS) Worldwide.
