VP Racing Fuels has announced the signing of a licensing agreement with Mattel and its Hot Wheels brand. VP Racing Fuels has licensed its brand names and logos to the Hot Wheels brand to be displayed on its collectible and playable lines of diecast cars and trucks.
“Hot Wheels is the most iconic brand of collectible toy cars and trucks in the world,” said Bob Merz, VP Racing’s director of brand management and licensing. “Since VP Racing has been powering high-performance cars and trucks globally for 46 years, it seemed a great fit for both brands. We look forward to growing this relationship and promoting our brands together.”
The first Hot Wheels car carrying the VP Racing colors to be released at retail will be the 2021 Chevrolet Corvette C8.R, appropriate because the C8.R is raced in the IMSA WeatherTech SportsCar Championship and VP Racing Fuels is the Official Fuel for the series. “The Hot Wheels C8.R is a great compliment to our racing heritage and reputation for fueling champions,” added Merz.
The Hot Wheels Corvette C8.R is part of the Team Transport line, which will include a hauler and will be launched at retailers everywhere in November 2021, just in time for holiday shopping. It will also be available online at VPRacingFuels.com/Gear.
The deal was brokered by Pacific Swell Brands, VP Racing Fuel’s exclusive licensing agency.
