VP Racing Fuels Announces Licensing Agreement With Mattel Hot Wheels

VP Racing Fuels Announces Licensing Agreement With Hot Wheels

The first Hot Wheels car carrying the VP Racing colors to be released at retail will be the 2021 Chevrolet Corvette C8.R.

VP Racing Fuels has announced the signing of a licensing agreement with Mattel and its Hot Wheels brand. VP Racing Fuels has licensed its brand names and logos to the Hot Wheels brand to be displayed on its collectible and playable lines of diecast cars and trucks. 

“Hot Wheels is the most iconic brand of collectible toy cars and trucks in the world,” said Bob Merz, VP Racing’s director of brand management and licensing. “Since VP Racing has been powering high-performance cars and trucks globally for 46 years, it seemed a great fit for both brands. We look forward to growing this relationship and promoting our brands together.”

The first Hot Wheels car carrying the VP Racing colors to be released at retail will be the 2021 Chevrolet Corvette C8.R, appropriate because the C8.R is raced in the IMSA WeatherTech SportsCar Championship and VP Racing Fuels is the Official Fuel for the series. “The Hot Wheels C8.R is a great compliment to our racing heritage and reputation for fueling champions,” added Merz. 

The Hot Wheels Corvette C8.R is part of the Team Transport line, which will include a hauler and will be launched at retailers everywhere in November 2021, just in time for holiday shopping. It will also be available online at VPRacingFuels.com/Gear.

The deal was brokered by Pacific Swell Brands, VP Racing Fuel’s exclusive licensing agency. 

You May Also Like

SpeeDee Oil Change Supports Breast Cancer Awareness

The New Orleans metro-area locations will donate $2 from every oil change to the Susan G. Komen Breast Cancer Foundation.

SpeeDee Oil Change & Auto Service recently announced a new oil change promotion during October National Breast Cancer Awareness Month in support of the fight for the cure.

The New Orleans metro area SpeeDee Oil Change & Auto Service locations will donate $2 from every oil change to the Susan G. Komen Breast Cancer Foundation throughout the entire month of October.

O’Reilly Unveils BrakeBest Select Pro Pads and Rotors

The private-label pads and rotors are available online and in O’Reilly stores nationwide, including Puerto Rico.

Dodge, Jay Leno’s Garage Team Up on Car Care Products

More than 20 car detailing and car wash products are under the Direct Connection/Jay Leno’s Garage banner.

Bendix Sponsors Top Award at ATA Truck Driving Championships

The Bendix National Truck Driving Championships Grand Champion Award is given to the top driver of the four-day competition.

bendix National truck driving award
Liqui Moly Partners with La Carrera Panamericana

LIQUI MOLY will also participate in the race with its own car: a Mercedes-Benz 300 SL “Seagull Wings.”

liqui moly panamericana race

Other Posts

Dana Highlighted as Presenting Sponsor of Toledo Jeep Fest

Dana was represented at the event by five Dana-customized Jeep vehicles on display, as well as other vehicles and signage.

Dana Toledo Jeep Fest
Federated to Sponsor World of Outlaws Ironman 55

Federated said it has served as the title sponsor of this event since 2012.

Federated Auto Parts ironman 55
Transtar Launches Ad Campaign with Vanilla Ice

Vanilla Ice, the “Ice Ice Baby” hitmaker, is promoting the company’s air conditioning product line.

Transtar-AC-campaign
MBE to Provide Marketing, Communications Support for Litens

As the agency of record, MBE Group will help with marketing and branding strategies focused on reaching repair technicians.