GERMANTOWN, TENN. – The Automotive Distribution Network recently signed Appleton, Wis.-based U.S AutoForce into membership, according to Mike Lambert, president of the Network.

“U.S. AutoForce provides the Network and our manufacturer partners with tremendous distribution opportunities throughout the Midwest,” Lambert said.

With 12 regional warehouses serving 11 states, U.S. AutoForce will utilize elements of the Network’s marketing strategy, with a priority on technology, products and training for its customers, according to Randy Groh, the company’s vice president of product marketing.

“We identified an opportunity to better serve our customers by aligning with a premier marketing group, and the Network was top on our list,” Groh said. “Through our partnership with the Network, we will grow our parts business by offering more value to our service-dealer customers, providing them with the power to win.”

Groh also said that U.S. AutoForce will invest in the Network Products co-man facility to have greater access to new product lines as well the ability to consistently ship orders to their smaller regional facilities, lowering their inventory while providing better fill rates.