The Wheel Group Names Mena Shenouda Brand Manager

The Wheel Group Names Mena Shenouda Brand Manager

TWG says Shenouda brings valuable tire-industry experience to help spearhead growth for the Amp Tires brand.

Global aftermarket wheel, tire, and automotive accessory supplier The Wheel Group announced the appointment of Mena Shenouda as the Brand Manager for Amp Tires.

“With a proven track record in programmatic excellence and valuable experience in the tire industry, Mena is positioned to spearhead Amp Tires’ growth and innovate dealer programs,” the company said. “Mena’s career showcases him as a strong communicator with exceptional project management skills, robust analytical abilities and programmatic expertise. His professional history demonstrates his ability to leverage analytical and research capabilities to craft actionable insights and develop strategic plans.”

Mena was drawn to the tire industry with Yokohama Tire Corporation, where he played a pivotal role in the Yokohama ADVANTAGE Associate Dealer Program, ensuring program success and highlighting his ability to navigate complex industry dynamics, The Wheel Group said. He later served as strategic planning leader at Nitto Tires where he became a key team member in augmenting, promoting, managing, and advocating for the Nitto Enthusiast Circuit Associate Dealer Program. 

You May Also Like

Northwood University Taps Inaugural Professor of Automotive Strategy 

David Ovethal is Northwood’s first-ever Subaru of New England Professor of Automotive Strategy.

Northwood University has selected David Ovethal, an industry veteran with over two decades of experience, as its first-ever Subaru of New England Professor of Automotive Strategy.

“The creation of this professorship broadens Northwood’s role as the market leader for undergraduate, graduate, and professional programs for the North American automotive industry,” said Matthew Bennett, vice president of strategic alliances and the Center for Automotive and Mobility Studies. “Dr. Oventhal brings a unique set of knowledge, skills, and experience to Northwood, and we look forward to what he will accomplish as he aims to excite, empower, and educate future industry professionals."

Tint World Strengthens Executive Team

Experienced industry executives J.R. Stocks and Kurt Hurley have joined the company.

Robert Roos Joins NEXUS International Executive Committee

Roos is the president & CEO of The Pronto Network – APSG and president of NEXUS North America.

Akebono Names New Regional Sales Manager

Erick Kinnunen joins Akebono with more than 40 years of experience in aftermarket sales, training and management.

Niterra North America Appoints VP of Manufacturing Operations

Todd Cullums has been a Niterra associate for over 20 years and held the previous position of director of manufacturing.

Other Posts
AESC Appoints CEO for US and Europe

Knudt Flor will also serve as global head of quality, reporting to CEO Shoichi Matsumoto.

Auto Care Association Announces New Board of Directors 

The new board of directors for the 2024-2025 term became effective July 1.

WAI Names New VP of Sales for U.S. & Canada

Sam Rusenovich has more than 20 years of leadership in the traditional automotive and commercial vehicle aftermarket industry, the company said.

WAI Names New VP of Sales for U.S. & Canada
PHINIA Names General Manager of Aftermarket Business Unit

Russell Stebbins to bring a wealth of OES and independent aftermarket experience to the North America team, PHINIA said.