Global aftermarket wheel, tire, and automotive accessory supplier The Wheel Group announced the appointment of Mena Shenouda as the Brand Manager for Amp Tires.
“With a proven track record in programmatic excellence and valuable experience in the tire industry, Mena is positioned to spearhead Amp Tires’ growth and innovate dealer programs,” the company said. “Mena’s career showcases him as a strong communicator with exceptional project management skills, robust analytical abilities and programmatic expertise. His professional history demonstrates his ability to leverage analytical and research capabilities to craft actionable insights and develop strategic plans.”
Mena was drawn to the tire industry with Yokohama Tire Corporation, where he played a pivotal role in the Yokohama ADVANTAGE Associate Dealer Program, ensuring program success and highlighting his ability to navigate complex industry dynamics, The Wheel Group said. He later served as strategic planning leader at Nitto Tires where he became a key team member in augmenting, promoting, managing, and advocating for the Nitto Enthusiast Circuit Associate Dealer Program.