ExxonMobil Celebrates 30 Years for Mobil 1
ExxonMobil is celebrating the 30th anniversary of the introduction of Mobil 1 synthetic motor oil. First introduced in 1974, Mobil 1 has become the world’s number one-selling synthetic motor oil, according to the company. ExxonMobil kicked off a celebration for the brand on April 13 in Beaumont, Texas, where Mobil 1 is manufactured and distributed for all of North and South America.
California Legislators to Attend Car Care Month Event in Sacramento
ASC, CAWA and NASCAR will join AAIA in recognizing April as National Car Care Month at a special event for California legislators, local media and area aftermarket representatives. A reception and private showing of the new “Experience NASCAR” movie at the IMAX theater near the state capitol is scheduled for April 13.
Dover Motorsports Subsidiary Assigns Rights to Grand Prix of Denver to Open Wheel Racing Series, LLC
Dover Motorsports and its wholly owned subsidiary, Grand Prix Association of Long Beach, has reached an agreement with CART successor and owner of the Champ Car World Series, Open Wheel Racing Series, LLC (OWRS) to transfer to certain OWRS assets and rights that Grand Prix has relative to the organization and promotion of the Grand Prix of Denver, subject to certain conditions and approvals.
Action Executive to Join Jeff Gordon, Inc.
John Bickford Sr., executive vice president of strategic alliances for motorsports merchandise company Action Performance, has resigned to take the position of vice president and general manager of star NASCAR driver Jeff Gordon’s Jeff Gordon, Inc. Bickford will also oversee Gordon’s other business related interests.
Exide Signs Exclusive Supply Agreement with TBC Corp.
Exide Technologies has signed an exclusive supply agreement with TBC Corp., one of the largest marketers of automotive replacement tires in the U.S. A significant new customer for Exide, the agreement with TBC includes the company’s recent acquisition of National Tire & Battery (NTB) from Sears, Roebuck and Co., which was completed in November 2003.
Early Bird Registration Discount Extended For GAAS
There is still time to hear the aftermarket’s leading experts discuss how the industry can work “Leaner, Faster, Better,” at the ninth annual Global Automotive Aftermarket Symposium (GAAS) program – set for Tuesday and Wednesday, May 18-19, at the Hyatt Regency, Chicago, Ill. – at a substantial savings.
Speedway Motorsports Announces Executive Appointments
Speedway Motorsports (SMI) has appointed James Holden, former CEO and president of DaimlerChrysler, to the company’s board of directors. Holden recently completed 27 years in the automotive industry including 19 with DaimlerChrysler, and its predecessor, Chrysler Corp. Highlights of his career include being named president of DaimlerChrysler in 1999 and CEO in June 2000.
WIX Announces Two New In-Store Promotions
WIX Filters has launched two new promotions for collectors. An exclusive NASCAR Performance Product, WIX is launching the WIX #1 Fan Bobblehead Promotion designed to help spread the excitement of America’s fastest-growing sport to consumers. WIX is also unveiling the latest in its series of die-cast collectibles, celebrating the joint achievements of both Ford and WIX.
WIX Filters and Joe Gibbs Racing Create New Cabin Filtration System
WIX Filters has teamed up with the engineers and staff at Joe Gibbs Racing to create a new cabin air filtration system designed to protects drivers’ respiratory systems from particulate matter, like dust, soot and rubber; noxious fumes, gas and oil vapors, and most importantly, carbon monoxide. WIX Filters currently holds the U.S. patent application for the filtration system on file with the U.S. Patent Office. WIX has entered an agreement with Joe Gibbs Racing to manufacture and sell these U.S. Patent Pending air filtration system units to other race teams, making this technology and protection available to the entire racing community.
Federal-Mogul’s Champion, Wagner Lighting Brands Honored For Marketing Excellence
Federal-Mogul’s Champion spark plugs and Wagner lighting brands were honored in two recent international marketing competitions held in New York City. The Champion spark plugs “Champion Powers All” integrated marketing campaign was a finalist winner, and received a certificate of distinction in the 2004 AME (Advertising Marketing Effectiveness) Awards competition. Federal-Mogul’s Wagner lighting marketing team was also a finalist winner and recipient of a certificate of distinction in the 46th annual TV, Cinema and Radio Advertising competition of the prestigious New York Festivals.