REE Automotive Ltd., automotive technology company and provider of full by-wire electric trucks and platforms, announced Carlton Rose has been appointed chairman of its board of directors, effective upon his re-election to the Board at REE’s 2023 Annual Meeting of Shareholders scheduled for October 16, 2023 (AGM).

Rose joined REE’s Board in June shortly after retiring from a long and distinguished career at UPS where he last served as the president of global fleet maintenance and engineering, according to REE.

“I would like to congratulate Carlton on his appointment as Chairman in such paramount stage for REE as we prepare to begin deliveries and service, ramp up production and accelerate growth,” said Daniel Barel, CEO and co-founder of REE Automotive. “Carlton’s leadership and unique industry perspective, having worked in the global fleet industry for decades, combined with his ability to truly understand why REE’s technology and business model sets us apart. Carlton has already provided great value as a board member since his appointment in early June, and I look forward to continuing working closely with him.”

“I have been around trucks my entire life, and I have a good understanding of what good looks like. REE’s technology is a game changer in the industry,” said Rose. “The U.S. commercial fleet market is on the cusp of a major transformation due to the move toward electrification. This shift offers benefits that extend beyond carbon neutrality, fundamentally changing how companies build, acquire, manage, and maintain their fleets.

“In the next few quarters, we expect to see crucial milestones for the company. Our understanding of our customers and our partners will be vital as we build out our fleet relationships, continue to expand our dealer network, and bring winning reliable technology to the market. I have been following REE closely for the past four years and as I have always said, ‘better is before us,’ and REE will be an essential part of achieving better.”