Prolong Redesigns Website, Expands Functionality

POMONA, Calif. – Prolong Super Lubricants has updated its website with a new design, enhanced features and streamlined navigation.

The new site, www.prolong.com, offers detailed descriptions of the entire line of Prolong products for automotive, industrial, commercial fleet and racing applications. Customers can purchase products and receive special offers using the site’s e-commerce page www.prolong.com/eStore.

Another feature of the site is a gallery page containing several photo albums of Prolong-sponsored events and racing teams, along with images of the build of the Prolong 55 Wagon project vehicle. An events page contains a monthly calendar of shows and races of interest to automotive and racing enthusiasts. In addition, the site provides users of Prolong’s Engine Treatment with an easy way to register for the lifetime product warranty.

“Our updated website has a cleaner look and provides quick access to our blog and social media platforms, including Facebook and Twitter,” said Jon Apogée, general manager, domestic sales, marketing and motorsports, Prolong Super Lubricants. “The improved interface showcases continuous updates from all of our platforms to inform users of our news and upcoming events.”

Prolong offers a full line of automotive, commercial and industrial oil and fuel additives, including: Engine Treatment, Engine Treatment Booster, Transmission Treatment, Fuel System Cleaner, Diesel Fuel System Treatment, Injector Cleaner, Octane Power Boost, Diesel Injector Cleaner, Oil Stabilizer, EP2 Grease, Waterless Wash & Shine, Super Protectant and SPL100, and racing products, including Nitro 40, 50 and 70 Weight Racing Oils.

Standard Motor Products, Inc. (SMP) announced the introduction of 268 new part numbers in its April new number announcement. The release provides new coverage in 75 distinct product categories and 80 part numbers for 2023 and 2024 model-year vehicles, the company said.

Advanced Driver Assistance Systems

Thirteen Park Assist Sensors have been added, offering new coverage for import vehicles including the 2023-20 Toyota Camry and 2022-20 Nissan Rogue. Park Assist Cameras have been added for over 2 million Nissan vehicles, and ABS Sensors are new for 2024-20 Chevrolet and GMC heavy-duty trucks and the 2024-20 Cadillac CT4. Electronic Parking Brake Actuators are also new for Mazda and Mercedes-Benz vehicles.