Performance Racing Industry (PRI) announced Michael Good as its new president, effective February 26, 2024. Good will report to SEMA President and CEO Mike Spagnola, and will be based at PRI’s headquarters in Indianapolis.
Good brings more than 25 years of experience leading teams and organizations to PRI, as well as growing top and bottom-line revenues across a variety of industries both domestically and internationally. He has also served in a variety of executive leadership roles, including president, CEO, vice president of sales and marketing and chairman, according to PRI.
Good most recently was president and CEO at Dynamat, Inc.
“Michael has both the passion for racing combined with business acumen that makes him perfectly suited to lead PRI,” said SEMA President and CEO Mike Spagnola. “Under Michael’s leadership, PRI is well-positioned for future success both nationally and internationally and to expand on its position as a market leader in the motorsports industry.”
Good will oversee all areas of PRI’s operations, including the annual PRI trade show in Indianapolis, with support from various shared services at SEMA.
