LOUISVILLE, KY – R. L. Polk & Co. yesterday unveiled its Commercial Vehicle Loyalty Analysis solution at the Mid America Trucking Show (MATS). This new product addresses the market need for customer metrics enabling commercial truck and engine manufacturers to better understand the loyalty of their customer base, analyze growth opportunities and take pre-emptive action against potential defectors.
“We are extremely excited to introduce the Polk Commercial Vehicle Loyalty Analysis solution to an industry that can truly benefit from its strategic focus,” said Gary Meteer, account director for Polk’s Commercial Vehicle Team. “Until now, customer loyalty has been difficult to track and measure. This exclusive product will help commercial truck and engine manufacturers to better understand customer retention and allow them to refine marketing strategies by giving them an in-depth view of their customers.”
Polk Commercial Vehicle Loyalty Analysis was developed to enable medium- and heavy-duty truck and engine manufacturers to better understand their customers through fact-based measurement. Polk applies its expertise in analyzing loyalty using vehicle registration data to measure conquest and defection throughout several categories including fleet size, vocation, vehicle type, cab configuration and make.
“Our product is the first to use fact-based, measurable data to create a solution that helps companies increase vehicle sales volumes and market share. It is not a survey of purchase intention; rather, a measurement of actual vehicle transactions,” said Meteer. “In such a dynamic marketplace, understanding your customers is the difference between leading the pack and following the competition.”
Polk’s unique Commercial Vehicle Loyalty Analysis examines new truck registrations for the previous five years to determine the brand loyalty of individual fleets. In addition to providing customers with specific information including Gross Vehicle Weight (GVW), truck body style or vocation, the analysis provides a multi-year picture of market movement at a national, regional or dealer level.
For more information about Polk, visit: http://www.polk.com.
