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Plews & Edelmann Appoints Dan Billie As CEO

A 25-year veteran of the automotive aftermarket, Billie joined Plews & Edelmann in September 2019.


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Plews & Edelmann, manufacturer and marketer of power steering components, hoses, automotive fittings, and turbo oil lines, has just announced the appointment of Dan Billie to the position of CEO. The announcement was made by David Rashid, executive chairman for Plews & Edelmann. Prior to the promotion, Billie was the company’s chief commercial officer.

Plews & Edelmann has gone through a significant transformation under Billie’s leadership. After divesting its retail business unit and directing its focus on application parts, Plews & Edelmann recently announced a new power steering component program under the Edelmann Elite brand that complements its power steering hose business.

“Dan’s vision for the business hasn’t changed since we began our discussion almost two years ago. Through thoughtful and deliberate action, we’ve made significant strides to narrow the company’s focus and reinvest in our business. Dan has been at the forefront of this initiative and is very deserving of this appointment,” stated Rashid.

A 25-year veteran of the automotive aftermarket, Billie joined Plews & Edelmann in September 2019, bringing a wealth of commercial experience and executive leadership to the company. He previously served as executive vice president of APC Automotive Technologies and as senior vice president of CARDONE Industries.


Jeremy Thompson, partner at Penfund, stated, “Dan’s execution of many key milestones has led to this appointment. We are excited about the planned new product introductions and the future of the company under Dan’s leadership.”

In October 2020, Plews & Edelmann leveraged its many years of power steering expertise and experience to launch the Edelmann Elite power steering hard parts, which include a full line of new power steering rack & pinion assemblies, pumps, and gear boxes. This new program is just the beginning, as Plews & Edelmann plans to add more products to the line and position the Edelmann Elite brand as a one-stop source for total aftermarket steering solutions.