PDM Automotive recently announced that it has added more team members to further expand PDM’s data management technology.  

Introducing PDM’s new VP of Product, Eric Lough

Lough is a seasoned automotive aftermarket professional who has focused the past 14 years of his career improving how catalog content puts the right part into the hands of the customer. Lough spent eight years as WHI Solutions data acquisition lead where he managed catalog content through vendor relations. He then moved over to PartsTech Inc as the director of data management where he has spent the past six years building a parts catalog from the ground up. Lough’s love for the automotive aftermarket drives his passion for getting involved through community actions and committees. Lough currently sits as the chairman of Auto Care’s ACPN committee, he is a member of the Auto Care Technology Standards committee and is the former vice chairman of the Auto Care Market Intelligence committee. Lough’s focus on giving back to the automotive aftermarket drives his desire to leave an industry better than the way he found it. 

“I am ecstatic to be joining the team at Paramount Data Management! PDM Automotive exemplifies what the future of content curation, management and distribution should be. I am looking forward to working with the team at PDM to create world class technology that gives our customers line of sight through the entire supply chain across all channel partners. I have no doubt that PDM will provide tremendous value to its customers by being the gold standard for our industry!” 

PDM’s Data and Customer Support Manager, Tayler Edwards

Edwards has extensive experience in the automotive world and is an expert in ACES & PIES industry standards. Edwards spent nearly 10 years at DataPoint Inc. where he learned the importance of good, clean and quality data. He spent this time making sure manufacturers got the utmost quality data published for their eCommerce sales and their resellers. Along with data, Edwards recently earned a Bachelor’s degree in business with a focus in marketing and advertising from Portland State University.

“We are excited to have Tayler on the team, he will be essential in helping to develop and execute a cohesive marketing plan to show how PDM’s technology is evolving the way the automotive industry handles its product data,” stated Laurel Dasher, VP sales & marketing.

Edwards added, “My experience with PDM has been amazing. It’s great to see the passion from the entire team pushing to make the lives of the industry easier by helping them easily create, maintain and distribute their product information. I am looking forward to being a part of the continuous growth of PDM.”