Dates Set for National Tire Safety Week 2010
The ninth annual NTSW event is part of RMA’s Be Tire Smart — Play Your PART program, a year-round effort designed to help drivers learn tire care and maintenance.
Turn Gas-Saving Road Trip Tips Into Prize-Winning Video
The online video contest is a new feature of the award-winning Drive $marter Challenge fuel-efficiency campaign. To enter, visit http://drivesmarterchallenge.org/contest and submit a two-minute (or less) video that illustrates one or more of the Drive Smarter Challenge gas- and money-saving driving and vehicle maintenance tips such as the timely road trip tips in this article. The contest runs through Sept. 20.
The Ultimate NASCAR Performance Make-Over Sweepstakes Returns
One lucky fan to win vehicle makeover courtesy of NASCAR Performance automotive partners.
The Week in Review (Oct. 20-24, 2008)
The Week in Review offers a snapshot of the most highly read stories of the week as seen on aftermarketNews. To access the complete stories, simply click on the highlighted links. If you missed reading one of our daily news emails, just click on the link that says “News Archives” at the bottom of the page to begin catching up on the latest industry news.
NASCAR Performance Offers Ultimate Car Makeover Sweepstakes
NASCAR Performance, NASCAR’s exclusive automotive marketing program, is inviting NASCAR fans to enter the Ultimate NASCAR Performance Makeover Sweepstakes at www.NASCAR.COM/makeover between Aug. 23 and Oct. 19. The grand prize winner will receive a complete vehicle makeover, courtesy of Goodyear Gemini, with parts provided by NASCAR Performance automotive partners. The winner will also receive apparel and accessories of their favorite driver, a Sprint FanVie and a VIP trip to the final race of the 2008 NASCAR Sprint Cup Series season, the Ford 400 at Homestead-Miami Speedway in Homestead, Fla.
Tales from the Track: The Sport is Called Racing, Not Just Winning
Dave Caracci, retired VP from Robert Bosch, has returned to his first love – racing. In part three of this multi-part series, Caracci takes us behind the scenes on the road with Prime Time Racing, where he serves as Logistics Engineer. Having accomplished a Top 5 finish in the international 12-hour race at Sebring, the team went on to race in the streets of St. Petersburg, where the Viper was totaled following a collision with one of the Penske team Porsches. Dave brings us up to speed since then.
Tales from the Track: When Racing on the Edge, Weird Stuff Happens
Dave Caracci, retired VP from Robert Bosch, has returned to his first love – racing. In this multi-part series, Caracci takes us behind the scenes on the road with Prime Time Racing, where he serves as Logistics Engineer. This time he writes about the trials and tribulations the team encountered in St. Petersburg for the Acura Sports Car Challenge.
GAAS Video Feature: Talking with the Winners of This Year’s Polk Inventory Efficiency Awards
R. L. Polk & Co. yesterday presented the 2008 Polk Inventory Efficiency Awards during the Global Automotive Aftermarket Symposium (GAAS) held at the Hyatt Regency O’Hare in Chicago. The Polk Inventory Efficiency Award recognizes and rewards outstanding aftermarket companies for process improvements relative to inventory efficiency. Awards were presented for excellence in two categories: Retailer/Distributor and Manufacturer. The editorial staff of aftermarketNews conducted live video interviews with this year’s winners, Hastings Manufacturing Co. and VIP Parts, Tires & Service.
Tales from the Track: Dave Caracci Takes Us Behind the Scenes at Sebring
Dave Caracci, retired VP from Robert Bosch, has returned to his first love – racing. In this multi-part series, Caracci takes us behind the scenes on the road with Prime Time Racing, where he serves as Logistics Engineer. Stay tuned for more notes from Caracci’s race team travel journal.
Seventh Annual National Tire Safety Week to Take Place in April
The Rubber Manufacturers Association (RMA) announced that the Seventh Annual National Tire Safety Week will be held April 20-26, 2008. The annual event is an initiative of the Rubber Manufacturers Association’s "Be Tire Smart — Play Your PART" program, a year-round effort designed to help drivers learn the simple steps they can take to ensure that their tires are in good working condition. For National Tire Safety Week, tire manufacturers and retailers nationwide will work to educate motorists about proper tire care and maintenance. RMA provides tire retailers, auto dealers and automotive repair shops with free "Be Tire Smart" brochures and other materials. Many participating retail outlets will use the opportunity to promote tire care through advertising, promotions, free tire pressure checks and conducting media outreach.