CHARLOTTE, N.C. – NASCAR Performance, NASCAR’s exclusive automotive marketing program, is inviting NASCAR fans to enter the Ultimate NASCAR Performance Makeover Sweepstakes at www.NASCAR.COM/makeover between Aug. 23 and Oct. 19. The grand prize winner will receive a complete vehicle makeover, courtesy of Goodyear Gemini, with parts provided by NASCAR Performance automotive partners. The winner will also receive apparel and accessories of their favorite driver, a Sprint FanVie and a VIP trip to the final race of the 2008 NASCAR Sprint Cup Series season, the Ford 400 at Homestead-Miami Speedway in Homestead, Fla.

In addition to the Grand Prize winner, there will be 10 first place runner-up winners, who will receive a full set of Goodyear Tires and Victory Wheels in addition to a NASCAR Performance prize pack full of products courtesy of NASCAR Performance partners. Twenty-five second place runner-up entries will win a NASCAR Performance prize pack.

In addition to entering the sweepstakes, fans who visit www.NASCAR.COM/makeover will have the opportunity to perform a virtual vehicle makeover and learn more about NASCAR Performance and its partners through helpful car care videos featuring SPEED reporter Ray Dunlap.

"One of the primary goals of NASCAR Performance and its partners is to educate fans about proper car care and preventative maintenance," said Odis Lloyd, managing director of NASCAR’s automotive division. "With this promotion, our partners are demonstrating what that means with a complete vehicle make-over for one contestant. This also provides a marketing activation platform for our partners to directly engage with their target audience and promote their relationship with NASCAR Performance."

NASCAR Performance is launching the sweepstakes through an integrated marketing platform including a TV, print, radio and online media. NASCAR Performance automotive partners are also activating the sweepstakes. For instance, Goodyear Gemini dealers across the country will use the opportunity for a specialized in-store promotion. Other NASCAR Performance partners, such as MAHLE Clevite and Edelbrock, will receive NASCAR Performance co-branded banner ads for placement on their own Web sites or other strategic media placement that will help drive traffic to the contest.

NASCAR Performance partners are chosen as leaders in their respective categories and the program is designed to connect fans with the automotive products and services that share the power, precision and performance that is NASCAR.