Auto Value/Bumper to Bumper Takes Be Car Care Aware Message to the Track
For the first time in the Be Car Care Aware campaign history, an aftermarket partner has placed the campaign’s message on its sponsored NASCAR vehicle. Beginning at the Busch series race held at New Hampshire International Speedway on July 16, the Auto Value/Bumper to Bumper sponsored No. 79 Dodge driven by 2004 NASCAR rookie-of-the-year, Kasey Kahne, will sport the Be Car Care Aware logo on the vehicle’s decklid.
Pricedex Partners with University of Ottawa to Study Eastern Europe’s Aftermarket
Pricedex Software Inc., a provider of product information management software systems for the automotive aftermarket, is partnering with a team of graduate students from the University of Ottawa Executive MBA program to investigate the scope, scale and needs of the emerging aftermarket in Eastern Europe.
NAPA Recommends Planning Ahead This Summer To Prevent Heat-Related Breakdowns
As the summer road trip season begins, NAPA Auto Parts is encouraging summer travelers to prepare their vehicles for the wear and tear caused by high temperatures. Hard driving combined with heat from the highway and stop-and-go traffic can cause parts to fail, resulting in time-consuming breakdowns and costly repairs, according to Jeff Walker, 2005 NAPA/ASE Technician of the Year and owner of Walker’s Automotive Services in Pleasantville, N.J.
Goodyear Unit Pairs Up For On-Site Tire Program
Wheels Inc. has hooked up with Goodyear Tire & Rubber Co.’s Just Tires outlets to create what it says is “the industry’s first on-the-go tire installation program” for passenger vehicle fleets. The Tire Valet service will roll out in Chicago starting June 6.
Executive Interview with Richard Alameddine, Vice President of Marketing, North American Aftermarket, Tenneco Automotive
Richard Alameddine is vice president of marketing, North American Aftermarket, for Tenneco Automotive, manufacturer of Monroe shocks and struts, Walker exhaust products, DynoMax performance exhaust, Rancho performance/off-road suspension technologies and DNX products for the tuner market. Among the company’s other key products are DuPont Car Care appearance and performance chemicals, developed through a strategic product alliance with DuPont. Tenneco Automotive is based in Lake Forest, Ill., with aftermarket product engineering and marketing operations in Monroe, Mich.
R. L. Polk & Co.’s Ask the Industry Checks Out National Car Care Month Events
It’s April and Spring has sprung. While springtime marks the start of many seasonal rituals, the Car Care Council wants to make sure that consumers add vehicle maintenance to their springtime to do lists. From event planning kits, to brochures, signage and promotional efforts, the Car Care Council has made it incredibly easy for aftermarket manufacturers, distributors and installers to get involved. It’s a win-win situation — the aftermarket gains a better image, better reputation and hopefully more business; the consumer walks away with a safer, better maintained car, increased vehicle knowledge and awareness and (hopefully), an improved perception of our industry. To find out how the industry is taking advantage of this opportunity, we asked a repair shop and a manufacturer: What are you doing for National Car Care Month?
Delco Remy to Offer Electrical System Warranty Services at TravelCenters of America
Remy Inc. has announced an exclusive agreement with TravelCenters of America (TA) to enable its customers to access Delco Remy warranty services through TA’s network of company-operated and franchise Truck Service locations. The expanded Delco Remy parts and warranty access, which will began March 1, builds on the proven success of the TA service program, through which 157 North American locations serve as major referral points for emergency and roadside repairs, warranty service and preventive maintenance.
Monroe ‘Safe All-Around’ Campaign to Reward Consumers for Getting New Shocks and Struts
Tenneco Automotive’s Monroe brand is backing its 50,000-mile ride control service recommendation with a promotion that will reward qualifying consumers with comeback certificates valued up to $80 and entries into a grand-prize sweepstakes.
Executive Interview with Michael Scheiven, Director, Aftermarket Channel, Philips Automotive Lighting North America
Our latest Executive Interview features Michael Scheiven, director, Aftermarket Channel, Philips Automotive Lighting North America. Just about two years ago, Scheiven joined Philips after a long and successful career with General Motors (GM). Scheiven spent 19 years at GM, serving as director of AC Delco Aftermarket Operations with General Motors Brazil, International Marketing Manager with GM Service Parts Operations US, Commercial Director for GM Service Parts Operations-Mexico and South America Sales Manager for General Motors Corp. It was precisely this background that led Philips to recruit Scheiven, as the company sought to revitalitize its aftermarket business. Scheiven recently spoke with aftermarketNews.com about Philips’ Automotive Lighting business and the changes in this market segment.
SPX Service Solutions Acquires AutoXray
SPX Corp. announced yesterday that its Service Solutions business has acquired Tempe, Arizona-based AutoXray, Inc., which designs automotive diagnostic test equipment and instrumentation marketed to professional technicians and retailers.