Auto Value/Bumper to Bumper Takes Be Car Care Aware Message to the Track

For the first time in the Be Car Care Aware campaign history, an aftermarket partner has placed the campaign's message on its sponsored NASCAR vehicle. Beginning at the Busch series race held at New Hampshire International Speedway on July 16, the Auto Value/Bumper to Bumper sponsored No. 79 Dodge driven by 2004 NASCAR rookie-of-the-year, Kasey Kahne, will sport the Be Car Care Aware logo on the vehicle’s decklid.

SAN ANTONIO, TEXAS —

The Auto Value/Bumper to Bumper sponsored No. 79 Dodge driven by 2004 NASCAR rookie-of-the-year, Kasey Kahne, now bears the Be Car Care Aware logo.

For the first time in the Be Car Care Aware campaign history, an aftermarket partner has placed the campaign’s message on its sponsored NASCAR vehicle. Beginning at the Busch series race held at New Hampshire International Speedway on July 16, the Auto Value/Bumper to Bumper sponsored No. 79 Dodge driven by 2004 NASCAR rookie-of-the-year, Kasey Kahne, will sport the Be Car Care Aware logo on the vehicle’s decklid.

“It’s valuable space that reaches more than three million viewers, and we believe it’s one of the most important messages that viewers need to see,” said Steve Marks, senior vice president of marketing and advertising for Auto Value/Bumper to Bumper and member of the Automotive Aftermarket Industry Association’s (AAIA) Car Care Council.

AAIA estimates that there is more than $60 billion in annual unperformed vehicle maintenance in the United States, which decreases vehicle safety and fuel efficiency. Reversing the trend in unperformed maintenance and getting vehicle owners to regularly maintain their vehicle will conserve energy, improve highway safety and benefit the environment.

“Auto Value/Bumper to Bumper is the first aftermarket company to display the Be Car Care Aware logo on its race vehicle. They really stepped up to the plate on sharing valuable, highly visible space on their car competing in the NASCAR races,” said Rich White, vice president of marketing and member relations for AAIA, and executive director for the Car Care Council, which directs the Be Car Care Aware campaign. “Millions of consumers will see the logo and make the connection when seeing or hearing consumer information from the campaign in newspapers and on radio and television. I hope the Auto Value/Bumper to Bumper tie-in of Be Car Care Aware in their motorsports program will inspire other companies to do the same.”

Auto Value/Bumper to Bumper has been committed to increasing public awareness about the benefits of regular vehicle maintenance through the Be Car Care Aware campaign since its inception in 2003.

Statistics from last year’s National Car Care Month inspection campaign showed an 87 percent failure rate, which continues to underscore the need for consumer education. From low fluid levels, worn belts, old filters, and low tire pressure, consumers are risking unnecessary breakdowns, decreasing fuel efficiency and affecting the safety of the motoring public.

For more information about Auto Value/Bumper to Bumper, visit: www.800autotalk.com.

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