FEV Unveils New Brand Identity: Feel Evolution
Central aspects of the company, such as people and sustainable development solutions, are the focus of the new brand identity.
First Brands Opens 2023 Spring/Summer Racing Sponsorship
StopTech, Autolite, Raybestos and FRAM will provide support to teams that are selected for racing sponsorships.
Race Winning Brand Strengthens Its Leadership Team
Scott Neely joins RWB as director of powersports sales and current RWB veteran, Scott Highland, transitions to director of marketing.
Women at the Wheel Ep. 4: First Brands Group’s Angela Golden
Golden says, in a way, she grew up in the industry because her father was a technician himself.
Carquest Unveils New Branding, Makes Hire Heroes Donation
The new branding package, announced during Carquest’s 2022 Leadership Summit, includes a refreshed logo.
J.D. Power: Brand Loyalty Strong Among New-vehicle Owners
Toyota ranks highest in two segments; BMW, Ford and Porsche rank highest in one segment each.
JKF Americas Launches Top Drive Brand Of Belts, Accessories
The Top Drive automotive product line will debut at the AAPEX Show (Booth A33001).
Brent Wolak Named Director of Sales for TBC Brands
Wolak joined TBC in 2006 as the marketing manager for TBC’s distribution division.
First Brands Adds New Raybestos Coverage
Eighty-two new part numbers have been to its Raybestos braking portfolio of friction, rotors and hydraulics.
VP Racing Fuels Names Kevin Temple VP, Branded Retail
Ben Dolan assumes new product management role.
