Carquest Announces New Branding Package, Makes Hire Heroes Donation

Carquest Unveils New Branding, Makes Hire Heroes Donation

The new branding package, announced during Carquest's 2022 Leadership Summit, includes a refreshed logo.

Carquest Auto Parts, part of the Advance Auto Parts portfolio of brands, announced a new branding package, including a refreshed logo, at its 2022 Leadership Summit held recently in San Antonio, Texas. Elements of the branding package will gradually be incorporated in interior and exterior store signage, marketing materials and more.

“Our updated branding reflects our focus on modernizing Carquest for the benefit of our independent store owners,” said Carquest executive vice president of U.S. stores, Junior Word. “It was critical for us to retain the red, white and blue symbolic of our store partners and their passion for serving customers in communities across America. We’ve refreshed our brand, but we’re still the same Carquest, dedicated to treating customers like family and helping them find the parts they need.”

Three hundred Carquest store owners from across the United States were represented at the summit, which included panel discussions, training sessions and a vendor show featuring 60 auto parts and technology vendors. 

Additionally, Advance Auto Parts president and CEO, Tom Greco, and Word announced that Carquest store partners and their customers raised $86,209 for Hire Heroes USA. Greco and Word presented the donation to Hire Heroes USA CEO Andrew Sandoe. A 501(c)(3) nonprofit, Hire Heroes USA provides employment assistance, personal career guidance, resume building, and one-on-one support for military veterans entering the workforce. 

The top-3 Carquest stores raising the most funds:

  • La Porte Motor Supply in La Porte, Iowa; owned by Joe Weber ($6,199)
  • Kittrell Auto Parts in Beaufort, N.C.; owned by Buddy Kittrell ($4,412)
  • D&M Auto Parts in Medway, Mass.; owned by Doug Urmston ($3,875)

“It’s been a long time since we had so many of our store partners under one roof, so that alone brought a lot of excitement for our Carquest family,” said Word. “It was important for us to use this time to celebrate our outstanding owners while providing networking opportunities and training to support their businesses and help them become more profitable. We’ve long said that our mission at Carquest is to take care of our owners while they take care of the needs of their customers, and we believe that the summit provided our owners with valuable information that will position them for success.” 

Carquest said training sessions were available for store partners, focusing on enhancing DIY business, creating digital marketing strategies with a local focus and leveraging technology to gain business results. The summit also included a session focused on key trends influencing the automotive aftermarket industry, led by Director of Market Intelligence for the Auto Care Association, Mike Chung.

You May Also Like

GPC Acquires Largest NAPA Independent Store Owner in the US

Genuine Parts Company said the acquisition advances its strategic initiative to own more stores in priority markets.

GPC Acquires Largest NAPA Independent Store Owner in the US

Genuine Parts Company (GPC), global distributor of automotive and industrial replacement parts, announced it acquired Motor Parts & Equipment Corporation (MPEC), effective April 30, 2024, for its U.S. Automotive business.

MPEC, founded in 1938 and based in Rockford, Illinois, is the largest independent owner of NAPA Auto Parts stores in the U.S., operating 181 locations across Illinois, Indiana, Iowa, Michigan, Minnesota and Wisconsin, according to GPC.

HDA’s Colorado Brake & Supply Announces Acquisition

The HDA Truck Pride member has acquired Pueblo Brake & Clutch, Inc.

HDA's Colorado Brake & Supply Announces Acquisition
The Impact of Trade and Tariffs on the Aftermarket

While there are numerous components that make up “landed costs,” duties, taxes and tariffs are a huge factor and can often be a detriment to global trade, says Thomas Cook, managing director at Blue Tiger International.

Fenix Parts Completes Acquisition of Neal Auto Parts

Neal is an automotive recycler servicing the Central Illinois market with a population of approximately 1.3 million people.

Fenix Parts Acquires Green Auto Parts & Recycling

The company also announced Edgar Akopyan will be joining Fenix Parts as the director of business development, Southern California.

Other Posts

Automotive Parts Associates Recaps Annual General Meeting

Several supplier and shareholder awards were presented during the meeting, March 26-28, at the Grand Hyatt San Antonio River Walk in San Antonio.

Power TruckPro USA Selects Autologue PartsWatch Solutions

Power TruckPro USA operates in Medley, FL, supplying heavy-duty truck parts to the Miami area. 

Autologue UREMCO
Alliance Welcomes The Gandia Group as Newest Auto Value Member

The Gandia Group is a full line distributor of automotive aftermarket parts and accessories in San Juan, Puerto Rico.

NexaMotion Group Opens New Arch Auto Parts Store

The new store in Plainview, New York, is the company’s fourth location in Nassau County.

NexaMotion Group Opens New Arch Auto Parts Store