FEV Unveils New Brand Identity: Feel Evolution

FEV Unveils New Brand Identity: Feel Evolution

Central aspects of the company, such as people and sustainable development solutions, are the focus of the new brand identity.

FEV, an international independent service provider in vehicle and powertrain development for hardware and software, has unveiled its new brand identity featuring the tagline “Feel Evolution.” The first revision of its branding since 1978, the focus is on key aspects of the company, including technology at the service of people and society as well as sustainability in the elaboration of development solutions.

“Evolution is in everything we do at FEV. It is what drives us,” said Prof. Stefan Pischinger, president and CEO, FEV Group. “Our new tagline ‘Feel Evolution’ expresses exactly how we think at FEV. We turn innovative ideas into sustainable solutions that are socially tangible and set industry standards.”

Unchanged, the previous brand has represented and accompanied FEV since its foundation 44 years ago. During this time, not only has the number of employees increased from four to more than 7,000 worldwide, but the business segments also have become increasingly diverse as well. The business segments today include the technology areas of mobility, energy and software. 

To reflect this evolution into new technology areas, the brand identity is aligned with FEV’s self-image and thus focuses on the company’s commitment to continuous evolution. This is what FEV and its highly motivated employees stand for, the company stated.

“Additionally, we also see FEV’s new corporate identity as a commitment to our customers: To foster sustainability and greater quality of life for society through innovation,” said Pischinger. 

More information about FEV and the new brand video can be found here

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