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The Top 10 Executive Interviews of 2009

This week, the editorial staff of aftermarketNews (AMN) is pleased to present the sixth annual Year in Review series.

Advance Auto Parts Elects Fiona Dias to its Board of Directors

Dias has been in her current role with GSI Commerce since 2007.

Shell Kicks Off Local Market ‘Motor Oil Matters’ Tour

Detroit event enlists technicians in effort to promote high-quality motor oils.

Advance Auto Parts Becomes Title Sponsor of the World of Outlaws Sprint Car Series

Advance Auto Parts has signed on as the 2008 title sponsor for the World of Racing’s World of Outlaws Sprint Car Series. The Advance Auto Parts World of Outlaws Sprint Car Series will celebrate its 30th Anniversary in 2008 with more than 85 event nights in the U.S. and Canada beginning with the season opener at Volusia Speedway Park on Feb. 8 and culminating in November in Charlotte, NC, with the 2008 World of Outlaws World Finals at Lowe’s Motor Speedway.

Executive Interview with Steve Reindl, General Manager for Shell Lubricants National Accounts

This week we hear from Steve Reindl, general manager for Shell Lubricants National Accounts. Reindl manages a cross-functional team of sales, category management, forecasting and replenishment specialists. Reindl and his team work with national accounts to improve Shell Lubricants’ position in the automotive aftermarket. Shell was recognized by key customers, AutoZone and Advance, as Vendor of the Year in 2006. Reindl joined Shell in October 2001. Prior to joining Shell, he held progressive management positions with Oscar Mayer, Kraft Foods and Pepperidge Farm. Reindl has more than 20 years’ experience in the commercial industry within the food, mass merchandiser and club retail environment. Join us as Reindl talks about Shell’s position in the aftermarket and his thoughts on the future of the lubricants sector.

Shell Oil Signs Multi-Year Sponsorship with Richard Childress Racing

Shell Oil has announced its return to NASCAR through a multi-year primary sponsorship of Richard Childress Racing (RCR). Through the sponsorship both Shell and Pennzoil brands will be featured on the No. 29 Chevrolet Monte Carlo SS to be driven by Kevin Harvick in the 2007 NASCAR NEXTEL Cup series. Shell will also be the associate sponsor on other RCR cars including the No. 31 Cup car driven by Jeff Burton and the No. 07 Cup car driven by Clint Bowyer.

Action Performance Announces Addition of Herbert Baum to Management Team

Action Performance Companies, Inc., announced that Herbert M. Baum has been appointed executive chairman. He will also remain on the Board of Directors. Fred Wagenhals will remain Chairman of the Board and chief executive officer.

Tony Pedregon to Appear at Clevite SEMA Booth

Tony Pedregon, the 2003 NHRA Funny Car World Champion, will appear at the Clevite Engine Parts booth #27923 at the SEMA Show in Las Vegas.

Automotive Oil Change Association (AOCA) to Develop Online Training Program

After months of extensive research, the Automotive Oil Change Association (AOCA) has signed a contract with On-Line Learning Systems in Toronto, Ontario, for the development of an online training program. According to Steve Christie, executive director of AOCA, the e-learning project will allow AOCA to have its entire Technician Academy, which includes eight training modules, progress reporting and certification testing, accessible anywhere in the world via the Internet. This will include online payment of fees and automatic updating of the student database.

“Brain Reserve” Consultant to Address the Impact of Female Consumers on the Aftermarket at GAAS

Tiffany Vasilchik, a senior consultant with Faith Popcorn’s Brain Reserve firm, will address the subject of the emerging influence of women on the aftermarket. Her presentation — “Futurescape: How Trends and The Female Consumer Are Driving Change in the Automotive Aftermarket” — will take place on Tuesday, May 18 at the Global Automotive Aftermarket Symposium (GAAS) in Chicago.