CHICAGO — Tiffany Vasilchik, a senior consultant with Faith Popcorn’s Brain Reserve firm, will address the subject of the emerging influence of women on the aftermarket. Her presentation — “Futurescape: How Trends and The Female Consumer Are Driving Change in the Automotive Aftermarket” — will take place on Tuesday, May 18 at the Global Automotive Aftermarket Symposium (GAAS) in Chicago.
Faith Popcorn is America’s foremost trend expert and founder of the marketing consultancy Brain Reserve. Vasilchik manages consulting assignments, strategy and solution development for Brain Reserve’s major clients including: American Express, Bell Atlantic, CIGNA, GE Capital (GEFA), Goody’s Family Clothing, McNeil, P&G, Hasbro, McDonald’s, Nabisco, Nordstrom, Pennzoil-Quaker State, Queen Mary Hotel & Development Project and Tyson. Vasilchik has worked extensively with Pennzoil-Quaker State in helping the company reach the growing female segment of the marketplace that heavily influences buying decisions.
Vasilchik has gained classical marketing experience at Nabisco and Pepsi-Cola. At Nabisco, she was senior product manager for Planters Peanuts, Fleischmann’s Margarine and also branded innovative new egg products such as Easy Omelets. Vasilchik began her marketing career at Pepsi-Cola, where she worked on PepsiCo Restaurant assignments including Taco Bell, Pizza Hut and Kentucky Fried Chicken. She also served as regional marketing manager for Pepsi-Cola’s Mid-Atlantic Region. Her early experience as a restaurant manager for Inhilco, the food and beverage subsidiary of Hilton International, solidified her interest in developing food and beverage brands.
There is still time to register for GAAS 2004. To register online, go to: www.globalsymposium.org.
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