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Del-Nat Tire Names VP of Marketing

Jim Mayfield has joined Del-Nat Tire Corp. as vice president of marketing. His responsibilities will include all marketing and product management functions. Mayfield joined the tire industry in 1981 with Michelin Tire Corp., where he held various sales positions in replacement and OE sales.

“DST Asks”: What Do You Look For In a Computerized Business Management System?

Technology is breaking down the barriers that once hindered our ability to process and share information efficiently. As our industry taps into the power of new technologies, those businesses that adopt and embrace them sooner rather than later will realize new efficiencies and bottom-line improvements while simultaneously setting the revised standards of successful business operation. Those standards will be the benchmarks of competitive advantage that will steer the future of the industry.

MEMA Joins Aftermarket eForum as Sponsor

MEMA has joined as a sponsor of the 2004 Aftermarket eForum scheduled for Monday, Aug. 2, through Wednesday, Aug. 4, in Chicago, Ill. Other sponsors of this industry-wide event include the Automotive Aftermarket Industry Association (AAIA), the Specialty Equipment Market Association (SEMA), the Automotive Warehouse Distributors Association and the Automotive Industries Association of Canada (AIA), R.L. Polk & Co., Comergent, Evant, Gcommerce, Prescient Technology, DST and WorldPac.

MACS Presents Mobile A/C Pioneer Award

Six veteran professionals were honored with the Mobile A/C Industry Pioneer Award during the MACS 24th annual convention and trade show, held last month.

Treading a New Path

Goodyear Tire & Rubber Co. is hoping to make a huge splash with a new high-end line of all-season tires. The Akron, Ohio-based company will roll out its Assurance line this spring with its biggest advertising blitz in more than a decade. Goodyear is counting on the new tires to help deliver a turnaround after four years of disappointing sales.

MACS Installs 2004 Board and Officers

New officers and board members were sworn in during the MACS annual membership meeting Jan. 24. Serving as officers in 2004 are: Chairman — Michael Deese, Santech Industries, Ft. Worth, Texas; Vice Chairman — Gus Swensen, Cool Car Auto Air, Columbus, Ga.; Treasurer — Andy Fiffick, Rad-Air Complete Car Care in Garfield Heights, Ohio; and Secretary — Kevin Burton, Four Seasons, Lewisville, Texas.

ACDelco Announces Plans for National Car Care Month

ACDelco is stepping up its efforts to promote April’s National Car Care Month (NCCM) and the industry-wide “Be Car Care Aware” campaign, which educates consumers on the benefits of proper vehicle maintenance. In honor of National Car Care Month, ACDelco is teaming up with warehouse distributors in select markets to participate in its first-ever car care initiative, which will educate consumers about the benefits of regular vehicle care, maintenance and repair.

“DST Asks”: What Ordering Methods Do You Offer to Customers?

Forecasting the future isn’t a task restricted to tabloid psychics or your TV weatherman. Whether we like it or not, running a successful business today that will remain successful in the future requires forecasting skills.

Executive Interview with John Washbish, President – Customer Relationship Management, Dana Automotive Aftermarket Group (AAG)

Every other week, aftermarketNews.com offers an interview with a high-profile individual in the automotive aftermarket. We give executives free rein to express their views on anything from the state of their corporations to recent legislative news to future trends in their niche markets. Here you see what matters to the newsmakers themselves.

Comergent Technologies Acquires Profile Systems, Inc.

Comergent Technologies, a leading provider of demand chain management applications, has acquired Profile Systems, a developer of product information (PIM) and inventory management companies for business-to-business e-business. Under the terms of the agreement, Comergent Technologies has acquired all the outstanding Profile Systems shares and technology. Profile Systems employees have been retained in the West Springfield, Mass., office.