Tenneco Automotive’s Walker Brand Launches Program to Boost Shops’ Exhaust Margins
Tenneco Automotive, manufacturer and marketer of Walker exhaust products, has launched a new product marketing and merchandising initiative designed to help shops recapture lost margins. At the heart of the program is an all-new Walker premium replacement muffler – the Quiet-Flow3 – which the company says delivers the precise sound, fit and guaranteed durability that is preferred by owners of late-model domestic and import vehicles.
Start Planning for National Car Care Month Now
For the second year, National Car Care Month will be held in April, providing tremendous opportunities to communicate with female consumers. That’s the word from the organizers of the Bluegrass Car Care Clinic in Lexington, Ky. For 15 years, the Professional Master Technician’s Association (PMTA) in Lexington, along with the Kentucky Indiana Automotive Wholesalers Association (KIAWA), have held vehicle check lane events during National Car Care Month (NCCM).
ACDelco to Sponsor MACS 2004 Convention
ACDelco will be a silver-level sponsor at this year’s Mobile Air Conditioning Society (MACS) Worldwide 2004 Convention and Trade Show, CRANK it UP!, Jan. 22-24 at the Caribe Royal All-Suites Resort and Convention Center in Orlando, Fla. Susan Christophersen, manager of product service and training development for ACDelco, and Bob Stewart, A/C training program development, ACDelco service training, both will be presenting during the MACS 24th annual convention.
Most Influential Women in Collision Repair for 2003 Honored
Akzo Nobel took time last month to honor five exceptional women from the collision repair industry. The five women were recognized as the 2003 Most Influential Women in the Collision Repair Industry, an award Akzo Nobel has been presenting for five years. The 2003 Most Influential Women are as follows: Bertha Bertrand, co-manager, Brian Cullen Body Shop, St. Catharines, Ontario; Teresa Bolton, collision repair/refinishing specialist, ASE, Leesburg, Va.; Georgina Carson, editor, BodyShop Business magazine, Akron, Ohio; Karen Fierst, president, KerenOr Consultants, Silver Spring, Md.; and Eileen Haberman, vice president and co-owner, Glen’s Auto Body, Waukesha, Wis.