GRAND BLANC, MI — ACDelco will be a silver-level sponsor at this year’s Mobile Air Conditioning Society (MACS) Worldwide 2004 Convention and Trade Show, CRANK it UP!, Jan. 22-24 at the Caribe Royal All-Suites Resort and Convention Center in Orlando, Fla.
Susan Christophersen, manager of product service and training development for ACDelco, and Bob Stewart, A/C training program development, ACDelco service training, both will be presenting during the MACS 24th annual convention.
Christophersen will speak about customer service, focusing on female customers. According to the National Institute for Automotive Service Excellence (ASE), women comprise more than 65 percent of the customers who take their vehicle to a service center for repairs. Service centers need to understand how to cater to this growing segment of the market. Her presentation is scheduled for Jan. 23 at 8:30 a.m.
In her more than 20 years in the automotive industry, Christophersen has held such positions as technician, service instructor, training developer and regional service manager. She is a member of the Car Care Council Women’s Board, holds ASE certification and has an associate of arts degree in automotive service and a bachelor of arts degree in supervision and management.
“One of the major trends in the aftermarket is that women now make up a large share, and in many cases, the majority, of customers in auto repair businesses,” Christophersen said. “Knowing how to meet your customers’ expectations in the repair process will help make your business more successful. Repeat customers are important in this business, and once a woman finds a service center she trusts and is comfortable with, she’s loyal to that center and will likely refer her family and friends.”
Stewart will present Thursday, Jan. 22 at 8:15 a.m. on A/C service for three- to five-year-old vehicles, ACDelco’s Total Service Support Program and the latest in ACDelco training offerings. He is also scheduled to participate in round table discussions on Thursday afternoon as well as serve on the original equipment manufacturing panel on Friday, Jan. 23.
More than 2,000 shop owners, technicians and MACS members are expected to attend the convention. This year’s show will focus on such issues as case studies in auto air conditioning repair, heavy-duty, off-road and specialty vehicle repair, engine cooling issues, ASE and EVT testing opportunities and how to run a more efficient shop. The convention will also feature the world’s largest air conditioning products, tools and equipment expo. ACDelco will occupy one of the more than 200 booths at the convention.
A major supplier of air conditioning replacement parts, ACDelco plans to expand its A/C line in 2004 to more than 8,000 applications.
For more information, visit the ACDelco Web site: www.acdelco.com.
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