Start Planning for National Car Care Month Now - aftermarketNews

Start Planning for National Car Care Month Now

For the second year, National Car Care Month will be held in April, providing tremendous opportunities to communicate with female consumers. That’s the word from the organizers of the Bluegrass Car Care Clinic in Lexington, Ky. For 15 years, the Professional Master Technician’s Association (PMTA) in Lexington, along with the Kentucky Indiana Automotive Wholesalers Association (KIAWA), have held vehicle check lane events during National Car Care Month (NCCM).

BETHESDA, MD — For the second year, National Car Care Month will be held in April, providing tremendous opportunities to communicate with female consumers. That’s the word from the organizers of the Bluegrass Car Care Clinic in Lexington, Ky. For 15 years, the Professional Master Technician’s Association (PMTA) in Lexington, along with the Kentucky Indiana Automotive Wholesalers Association (KIAWA), have held vehicle check lane events during National Car Care Month (NCCM).

“We have lots of women come through our check lanes and educational booths,” said Carmen Grimm, KIAWA director of administration. “These shops that are committed to their industry and community give women a sense of comfort and trust.”

The April 24th, daylong event is advertised at participating repair facilities and in their newsletters. While radio and print are utilized, the event’s longevity helps keep the car count up; many motorists return annually.

The Bluegrass Car Care Clinic is staffed with volunteers from PMTA shops, as well as students and instructors from local automotive schools. “Student involvement is impressive to the community. It shows that we are encouraging young people to enter our field, and we’re providing mentors for the future of our industry.”

National Car Care Month participation information is available online at women.carcare.org. Click on “National Car Care Month,” then “Event Planning Kit.”

_______________________________________

Click here to view the rest of today’s headlines.

You May Also Like

Hansen Motorsport, SKF Align for 2024 World RX Season

The Scandinavian Touring Car Championship will premiere the world’s first 100% electric national touring car championship June 8-9, in Gothenburg, Sweden.

Hansen-Motorsport-SKF-Align-for-2024-World-RX-Season-1

SKF announced it has partnered with EPWR, a part of the PWR Group, to support 2024 season of The Scandinavian Touring Car Championship (STCC). The STCC will premiere the world’s first 100% electric national touring car championship in Gothenburg, Sweden on June 8-9, marking a significant step toward sustainable motorsports, according to SKF.

EU & Global Supply Chain Regulations

Zaharatos discusses which specific EU regulations automotive companies should be prioritizing, among other global supply chain topics.

EU-Global-Supply-Chain-Regulations
The Future of Aftermarket Distribution

Despite the ongoing consolidation, Cruickshank believes there is still a viable future for independent distributors.

AMN on Holiday: Memorial Day Observance

AMN will resume on Tuesday, May 28.

AMN-on-Memorial-Day-holiday
Bridgestone Recognized as Top Global Supplier by GM

Bridgestone received the top global supplier award at the 32nd-annual Supplier of the Year event.

Bridgestone Recognized as Top Global Supplier by GM

Other Posts

Hansen Motorsport, SKF Align for 2024 World RX Season

SKF will supply wheel bearings for the Hansen World RX Team’s race cars in the World RX championship.

Hansen-Motorsport-SKF-Align-for-2024-World-RX-Season
YANG Regional Meet-Up Held at Aftermarket 101

The networking event was held in conjunction with the University of the Aftermarket’s Aftermarket 101 program on May 21.

Yang-Regional-meetup
Mullen Announces Sale of 50 Bollinger EV Trucks

EnviroCharge will install its mobile clean-propane-powered charging system on the Bollinger B4 chassis cab, an all-new, all-electric Class 4 commercial truck.

Schaeffler Releases TorCon 6L80 Torque Converter

The LuK TorCon 6L80 is “the only all-new, never remanufactured torque converter available in the independent aftermarket,” Schaeffler said.

Schaeffler Announces Release of TorCon 6L80