Freeman Group Announces Strategy Paper, “Lift the Branding Burden from Your Sales Organization”
Freeman Group, Inc., a business-to-business marketing communications firm specializing in the development of strategic sales support tools, announced the release of a strategy paper entitled, “Lift the Branding Burden from Your Sales Organization.” This paper identifies multiple limitations the concept of branding has forced into the business-to-business selling process. Eight specific methods are also presented for moving a sales organization beyond these branding burdens.
DST Asks: How Do You View the Industry and Your Career?
Every automobile in every dealer’s showroom in America displays an EPA fuel economy ratings sticker. The ratings are estimates developed by the automakers after testing a limited number of pre-production vehicles. The EPA then verifies the results on roughly 10 to 15 percent of the vehicles produced for that year. The tests, repeated the same way each time in a controlled environment, are the same for all autos and are supposed to simulate city and highway driving conditions. They can’t – and don’t – reflect the conditions under which every vehicle is driven; nor do they reflect the maintenance condition, type of fuel used, or – perhaps most importantly-the variety of driving styles that we all see everyday on the streets. What do mileage ratings and driving styles have to do with your aftermarket career? Plenty.
MACS President to Speak at Australian Mobile A/C Conference
MACS president and COO Elvis Hoffpauir will deliver a presentation on mobile A/C service trends in the U.S. at the 2004 Wire & Gas Training Convention and Trade Show in Brisbane, Australia. Hoffpauir will be among a number of leading experts to speak about vehicle air conditioning design and future trends at the event, which takes place June 11-14.
ArvinMeritor and DaimlerChrysler Subsidiary Sign Memorandum of Understanding
ArvinMeritor has signed a memorandum of understanding with DaimlerChrysler subsidiary Axle Alliance Co. (AAC), proposing that ArvinMeritor become the turnkey supplier in providing heavy-duty tandem rear drive axles to AAC, ultimately for Freightliner’s North American Class 8 truck assembly operations.While the proposal is still tentative, if accepted, ArvinMeritor will partner with AAC on the design, development and assembly of heavy-duty axles from ArvinMeritor facilities in York, S.C., Monterrey, Mexico, and Asheville, N.C.
DST Asks: Parts Distributors — Do Your Customers Order Parts Online?
Help Wanted – Parts Counterman, Requirements: Must be willing to work 365 days per year, 24 hours per day. Understands and has committed to memory a world-class multi-line parts catalog. Always knows correct pricing of each item. Processes parts orders in nanoseconds. Never puts customers on hold. Works for electricity – no salary or extra benefits. Any bets on how many responses you’ll get to that classified ad? Selling auto parts would be a lot easier and less costly if you could make those kinds of hires. Actually, it turns out that such resources are available today, just not human resources, the kind we would advertise for in the local paper. Instead, we might call them “cyber-employees” – a new species that forms the backbone of e-business and works in the world of browser-based technology on the Internet.
“DST Asks: Do You Get Everything You Need from Your Current Computer System?
We’re going to go out on limb and make the assumption that the goal of your business is to make a profit by acquiring customers, selling and servicing them, and retaining them for generating future revenue. If this is not the goal of your business, there’s no need to read further in this week’s column – although if that’s the case, we would love to hear what actually is the goal of your business.
Rep. Knollenberg Introduces Bill To Fight Counterfeit Goods
U.S. Representative Joe Knollenberg (R-Mich. 9th District) yesterday introduced legislation to strengthen the federal law used to prosecute counterfeiters whose products threaten public health, harm American manufacturers and cost jobs in the U.S. The Stop Counterfeiting in Manufactured Goods Act would require the mandatory destruction of equipment used to manufacture and package counterfeit goods. In addition, the proposed legislation addresses methods that counterfeiters have used to evade prosecution, such as the selling of patch sets or medallions that can later be attached to generic merchandise and given the appearance of a genuine product, as well as placing a counterfeit mark on goods not specifically listed in the trademark registration.
DST Asks: What Information Would You Like to Capture About Your Customer Base?
“Can I have your telephone number?” That’s not just a question asked by a hopeful suitor after a chance meeting and lingering cocktails with another stranger in the night anymore. It’s now heard every time a pack of batteries is sold at any RadioShack in the country. And who said romance is dead?
DST Asks:Does Your Multi-Store Business Management System Capture and Consolidate Operating Information?
It’s the American way. Start your own business. Perfect your methods. Hire good people. Grow your customer base. Perfect the idea at one location, then expand by adding new locations that share the same business model. Thousands of successful retail enterprises have started in exactly this way. It’s a fundamental way to apply the principle we all learned in Economics 101 – economies of scale. Business 101 would call it leverage. Good entrepreneurs call it survival!
DENSO Earns 2004 Climate Protection Award from EPA
The U.S. Environmental Protection Agency (EPA) has awarded its 2004 Climate Protection Award DENSO Corp., Toyota Motor Corp. and Toyota Industries Corp., which together comprise the Electrical Inverter Air Conditioning Team. The team developed an electrical inverter air conditioning system that provides cooling for the new 2003 Toyota Prius during “idle” stop when the engine shuts down to save fuel and emissions. The team was one of 12 organizations and individuals to receive the award.