Harris Interactive Launches Internet-Based Automotive Market Research Product; Names Head of Automotive Research Group
Harris Interactive, a global market research and consulting firm, has introduced enhanced Internet-based market research capabilities for vehicle manufacturers and suppliers. Harris Interactive has developed a consumer panel to be used exclusively for automotive market research. The firm’s automotive insights panel is comprised of a body of respondents identified from among its multimillion-member panel of online survey respondents. The panel can provide vehicle manufacturers and automotive suppliers with insight into consumer preferences, product knowledge, buying behavior and brand awareness. In conjunction with this announcement, Harris Interactive has appointed Scott Upham senior vice president of the Automotive & Transportation Research (ATR). Upham, previously of J.D. Power and Associates, will direct automotive research efforts for the company.