WIX Filters Announces Partnership with Toyota Racing Development
WIX Filters has announced a partnership with Toyota Racing Development (TRD) to design and supply WIX filters for all Toyota vehicles racing in NASCAR events in 2007. Vehicles in every NASCAR series, including the Camry and Tundra will feature the WIX Filter decal.
The Week in Review (Aug. 28 – Sept. 1, 2006)
By Amy Antenora Editor, aftermarketNews Due to the Labor Day holiday, our Week in Review email, typically issued on Friday afternoons, is being distributed today. With today’s Week in Review email, we unveil a new format, designed to highlight the week’s most interesting events and make it easier than ever to catch up on important
Racing Has Spawned Many Automotive Breakthroughs
From Milwaukee Journal Sentinel The next time you glance into your car’s rear-view mirror, remember it’s a chapter from racing history. The ordinary rear-view mirror is one of a plethora of automotive technologies that evolved from the race track. Radial tires, disc brakes, fuel injection systems and safer car interiors also have strong ties to
Jinks Receives John F. Cummings Award from Filter Manufacturers Council
Monty Jinks of Purolator Products was awarded the John F. Cummings Award for 2006 by the Filter Manufacturers Council (FMC) on April 2 at the group’s Spring Council meeting in Monterey, CA. FMC is a product group of the Motor & Equipment Manufacturers Association (MEMA). Founded in 1971, FMC represents manufacturers of vehicular and industrial filtration products.
ZF Group Names Two Execs to VP Positions
ZF Group, a supplier of driveline and chassis technology, has named Denise Lee vice president of vales and marketing – chassis, and Paul Olexa vice president, sales and marketing – driveline.
2005 NASCAR NEXTEL Cup Series Season Available on DVD
The 2006 NASCAR NEXTEL Cup season is only two weeks away, but racing fans are still talking about the excitement of last season. Thanks to NASCAR Images, the 36 races, 10 months, 10,000 laps and 14,000 miles of racing during 2005 can be relived over and over. The “NASCAR NEXTEL Cup Series 2005” DVD, released this week, is a cinema-style experience that “slows down just long enough for fans to relive the excitement of one of NASCAR’s most memorable seasons.” NASCAR Images cameras go behind the scenes and high above the action to capture the moments that powered the 2005 season from green flag to checkered.
East Penn Partners with Evernham Motorsports for 2006
East Penn, which manufactures Deka brand batteries, announced this week a new partnership with Evernham Motorsports for the 2006 NASCAR Busch Series. The Deka logo will appear on the B-Post (between the driver’s window and the back window) of the No. 9 Evernham Busch Car. Drivers Kasey Kahne, Jeremy Mayfield and Scott Riggs will be alternating turns driving this car. The Deka logo will also appear on each driver’s Busch uniform and on all the Evernham transporters and pit boxes.
Babcox’s Tech Group Magazines Award Several Readers’ Choice Awards
During Automotive Aftermarket Industry Week 2005 in Las Vegas, Underhood Service, ImportCar and Brake & Front End magazines presented several aftermarket companies with its prestigious Readers’ Choice Award. Of the hundreds of advertisers who seek readers’ attention, these companies are among the foremost communicators in the industry. Only 10 companies earned this distinction from each magazine.
M&M Knopf Auto Parts Chairman Woody Knopf to Retire
Remy International late last week announced that M&M Knopf Auto Parts, LLC Chairman, H. “Woody” Knopf will retire after more than 25 years at the helm of this international automotive core supplier and OEM new parts distributor. Knopf will retire April 1, 2006, at which time, Allen Wilkie will transition from his current role as vice president, finance and special projects for Remy to his new position as president of M&M Knopf Auto Parts.
R. L. Polk & Co.’s Ask the Industry Looks at the Value of Motorsports Marketing Programs
Racing. Fortune magazine has called it the “fastest-growing, best-run sport.” One in three Americans consider themselves fans. And, today, businesses across all industries want a part of the action.Over the past decade, motorsports marketing and racing sponsorships have become among the most successful and lucrative vehicles for building brand awareness, so much so that companies today have executives dedicated solely to building their brands through motorsports marketing efforts. For this week’s Ask the Industry, we asked a number of aftermarket businesses that are active in motorsports marketing and racing sponsorships to tell us what they get out of it and where they see it all heading.