OBITUARY: Former Firestone President DiFederico Dies
AKRON, OH — Former Firestone Tire and Rubber Co. president Mario DiFederico, 86, died last week in Akron. DiFederico died on November 8, in Akron from complications of Parkinson’s disease. DiFederico graduated from the University of Akron in 1943 and attended the Sloan School of Management at The Massachusetts Institute of Technology. Upon graduation from
Firestone Complete Auto Care and Tires Plus Tap Mindshare Technologies For Customer Feedback Solution
Firestone Complete Auto Care and Tires Plus has selected an automated "Voice of the Customer" solution from Mindshare Technologies for customer feedback information. Mindshare’s automated, interactive Voice of the Customer solution enables its retail clients to gain a better understanding of the customer experience and identify strong and weak performing areas by store, on a daily basis, from the customer perspective. The product offers real-time, web-based reporting that provides critical metrics such as store rankings, trends and goal performance – all on demand. Additionally, the reporting includes actual customer voice or text comments plus customer call back tracking.
Bridgestone Firestone to Launch New Ad Campaigns
Bridgestone Firestone’s North American Tire division is preparing to launch new slogans and advertising campaigns to raise awareness of, and to distinguish, its Bridgestone and Firestone brands. Company officials say they hope to build upon the new campaign themes and slogans for years to come.
Bridgestone Firestone North America Promotes Two Executives
Bridgestone Firestone North American Tire, LLC (BFNT) has announced two promotions within the commercial truck & bus group. Kurt Danielson, currently director, commercial marketing, has accepted a new assignment as executive director, commercial marketing for the U.S. and Canadian markets.
New Firestone Complete Fleet Care Taking Off
Firestone Complete Fleet Care (FCFC) customers are embracing its new name and look. Within just a few months of initiating a rebranding effort for the fleet vehicle services operation, sales and customer base are up by impressive margins.
Firestone and Mario Andretti Launch Driver Safety Education Campaign
Firestone and legendary racer Mario Andretti are teaming up in order to save lives with a new driver safety education campaign. The program includes a series of television and print ads in which Andretti stresses the importance of proper tire inflation and maintenance, and urges drivers to check their tires every month.
Bridgestone/Firestone Plans to Expand Tennessee Warehouse
According to reports, Bridgestone/Firestone North American Tire (BFNAT) has submitted plans to local officials to expand its Lebanon, Tenn., distribution center. The plans, submitted to the Lebanon Planning Commission, call for a 230,000-square-foot addition to the facility, which opened in late 2002.
Firestone Tire & Service Centers to Conduct Free Car Care Seminars
Starting in April and running through October, Firestone Tire & Service Centers (FTSC) and TiresPlus stores will conduct free Car Care Academy seminars in 35 cities across the U.S. in conjunction with National Car Care Month.
Union Negotiations Continue at Bridgestone/Firestone Plants
Negotiations between Bridgestone/Firestone North American Tire (BFNAT) and the United Steelworkers of America (USWA) continue, even as the union makes plan to strike eight BFNAT plants where it represents hourly workers. A series of strike preparation meetings have been or will be held at USWA locals representing the plants. The first meetings were held Mar. 8 and the last are scheduled for Mar. 22. The terms of its agreement to continue working under its previous master contract with BFNAT require the USWA to provide five days’ notice before going on strike, so it is unlikely any job action will occur near-term.
EPA Representatives Tour Bridgestone Firestone Truck Tire Plant
Bridgestone Firestone North American Tire, LLC (BFNT) hosted two specialists from the Environmental Protection Agency (EPA) during a recent tour of the company’s truck tire plant in Warren County, Tenn. The event was part of Bridgestone Firestone’s partnership in the EPA SmartWay Transport program, a new long-term initiative to reduce emissions and increase trucking industry fuel efficiency.