Katech Performance Taps McCullough Public Relations as New Agency
McCullough Public Relations, Inc. has been named the public relations firm of record for Katech Performance, an engineer and manufacturer of race-proven aftermarket crate engines and components for Gen3 LS1/LS6 and Gen4 LS2/LS7 engines. McCullough will direct all public relations activities for Katech Performance, including media relations, press release and feature story coordination, special events, trade show representation, product placement and project vehicle coordination.
Penray Names Maximum Marketing Services Agency of Record
Penray has named Maximum Marketing Services as its marketing communications agency of record to support its advertising, marketing and public relations initiatives. Incorporated in 1950, Penray is continuing to grow after 56 years of service in the heavy-duty and automotive chemical industries. With a renewed focus on research and development, several product launches are scheduled for the upcoming year, including a new line of cooling system products for both the automotive and heavy-duty markets, a new kit program for the automotive market and new fuel-line products, specially formulated for summer, winter and year-round use.
ASC Industries Selects RepWorks Marketing as Representative Agency of the Year
ASC Industries has presented RepWorks Marketing, located in Los Angeles, CA, with the ASC 2005 Independent Representative Agency of the Year Award. The award recognizes the agency that contributed overall to ASC’s traditional warehouse distributor business in 2005. RepWorks Marketing services five West Coast states and Baja Mexico.
Wray Ward Laseter Named Agency of Record for Affinia Group
Wray Ward Laseter (WWL), a Charlotte, NC-based creative marketing communications firm, has been named agency of record for Affinia Group and its family of automotive aftermarket brands, WIX Filters, Raybestos brand brakes and Spicer chassis components.
CRP Selects New Sales Rep Agency for New England States
Auto part supplier CRP Industries Inc. has selected John Hetzler & Associates for sales representation in the New England states. CRP is a longtime partner with Continental AG as an importer of ContiTech branded belts in North America. John Hetzler & Associates is a premier sales agency servicing Connecticut, Maine, Massachusetts, New Hampshire, New York, Rhode Island and Vermont.
ARI Names zekeDESIGN Group as Ad Agency of Record
California-based creative design and ad agency zekeDESIGN Group has been selected by ARI as its advertising agency of record. California-based creative design and ad agency zekeDESIGN Group has been selected by ARI as its advertising agency of record.
CTM Media Retains Media Management Marketing as PR Agency of Record
CTM Media, Inc., has retained Media Management Marketing as its public relations agency of record. Media Management Marketing is a full-service public relations company dedicated to the automotive industry. CTM is a television media planning, buying, placement and maintenance company that partners with its clients to assist them in navigating the business of television buying. CTM’s clients include Universal Technical Institute, Motorcycle Mechanics Institute and GoMotorBids.com.
Siemens VDO Names Siskel Sales Co 2004 Sales Agency of the Year
Siemens VDO Automotive has named the Siskel Sales Co. of Northfield, Ill., as its Sales Agency of the Year for 2004. The Siskel Sales Company was started in 1966 and has more than 13 traveling sales professionals. It has represented Siemens VDO Automotive for the past 16 years.
Former Advance Marketing Exec Takes VP Position at Ad Agency
Phil Akin, the former director of marketing for Advance Auto Parts, has joined Hellman Associates as vice president of new business development. Hellman Associates is a full-service advertising and marketing agency, and a member of the American Association of Advertising Agencies.
Car Care Newspaper Supplement Reported Increased Participation in 2004
The Car Care Newspaper Supplement (CCNS) web site www.carcaresupplement.com cited continued growth in its 2004 year-end report, released last week. The purpose of the Car Care Newspaper Supplement service is to provide a continuous flow of “free” editorial support to publications, which, in turn, equips them to educate motorists about the importance of proper vehicle maintenance and enhancement.