Penray Names Maximum Marketing Services Agency of Record - aftermarketNews

Penray Names Maximum Marketing Services Agency of Record

Penray has named Maximum Marketing Services as its marketing communications agency of record to support its advertising, marketing and public relations initiatives. Incorporated in 1950, Penray is continuing to grow after 56 years of service in the heavy-duty and automotive chemical industries. With a renewed focus on research and development, several product launches are scheduled for the upcoming year, including a new line of cooling system products for both the automotive and heavy-duty markets, a new kit program for the automotive market and new fuel-line products, specially formulated for summer, winter and year-round use.

ELK GROVE VILLAGE, IL — Penray has named Maximum Marketing Services as its marketing communications agency of record to support its advertising, marketing and public relations initiatives.

Incorporated in 1950, Penray is continuing to grow after 56 years of service in the heavy-duty and automotive chemical industries. With a renewed focus on research and development, several product launches are scheduled for the upcoming year, including a new line of cooling system products for both the automotive and heavy-duty markets, a new kit program for the automotive market and new fuel-line products, specially formulated for summer, winter and year-round use.

“Penray is in a great position right now, and it was important for us to partner with an agency that really knows and understands the industry,” said Chris McKenzie, director of marketing. “With 25 years of experience in the automotive aftermarket, there was no doubt that Maximum Marketing was the best choice to expand our awareness and drive results.”

For more information about Penray, visit: www.penray.com.

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