Schrader Hires Lee Engelhardt As Regional Sales Manager
Engelhardt most recently worked at Dana Corp., as the senior account manager for Eastern Canada, the Midwest, New England and Mid-Atlantic. Prior to that, he spent three years as a territory sales representative for Bosch, managing accounts in New England.
Federated Spokesman Kenny Schrader Makes The Most Of First Visit To Alaska
“Kenny Schrader has a goal to race in all 50 states, so we were thrilled that Federated member F.A.T.S. Auto Warehouse employees and customers got the chance to see him get one step closer to that goal by racing in the great state of Alaska,” said J.R. Bishop, motorsports and event marketing director for Federated Auto Parts.
Schrader Launches New Corporate Blog
The blog is targeted to anyone who has an interest in getting a behind-the-scenes look at the people of Schrader.
Federated Teams Up With Ken Schrader Racing In 2018
As part of the sponsorship, Schrader will conduct “Get Dirty with Kenny” racing experiences for Federated members and their Car Care customers at dirt tracks across the country.
SCHRADER Launches New Black TPMS Service Kit 5061B-10
With black alloy wheels becoming more popular for both aftermarket fitment and as an OE option, SCHRADER, a global leader in tire pressure monitoring systems, has released a service kit with black valves for the EZ-sensor 2.0, which enables the typical silver valve to be replaced with a black version.
Spectra Premium To Sponsor Ken Schrader In APC Series Debut
Spectra Premium produces and manufactures a motorsport-specific aluminum radiator called the NSCR100, as well as holding sponsorships with several other race teams, including J-F Dumoulin and Alex Tagliani.
UPDATED: Schrader Introduces The EZ Sensor Pad For Europe, TPMS Programming Via Smartphone
With the new EZ sensor pad from Schrader, mobile devices or a windows computer can transform into a full programming station for TPMS sensors with quick free updates available from the database, the company says.
Schrader Offers Tire Pressure Monitoring For Older Vehicles
According to Schrader, owners of vintage and exotic cars can make use of this technology, and the monitoring will work on almost any vehicle with a top speed of up to 250 km/h (155.343 mph).
Schrader Announces Enhanced TPMS Training Initiatives
Schrader delivers multiple training platforms in order to offer its educational services to diverse customers. In addition to its in-person, instructor-led sessions, Schrader offers video-based training on its YouTube channel and in Facebook posts.
Federated Sponsors Ken Schrader Dirt Track Team
For the 17th consecutive year, Federated will be the primary sponsor of Schrader’s dirt track team. The Federated dirt track team recently competed in Florida in the first race of the season.
