Lund International to Launch E-Newsletter
Lund International, marketers of the brand names AVS, Deflecta-Shield, Lund, Nifty and Trenz wants to make it easier for customers to stay informed on the latest news, installation tips and product information from Lund. This month, the company will launch a new e-Newsletter to keep customers in the loop. The first issue will include an article titled, “In Search of the Holy-Grille: Six things to consider before buying your replacement grille.”
Lund International Realigns Sales Structure; Plans to Open Corporate Distribution Center
Lund International has announced an internal restructuring within its aftermarket sales team in an effort to realign assets to maximize growth potential and further increase customer satisfaction. As part of the restructuring, Eric Medves has been promoted to the position of director of channel management, WD – responsible for developing and implementing growth sales strategy.
Lund International Names New GM of Nifty Products Division
Lund International has appointed Robert Brennan to the position of general manager of its Nifty Products Division (NPD). Brennan joined NPD in February of 2004 as plant manager and has been directing efforts associated with improving operational efficiency, restructuring inventory levels and providing superior product availability to customers.
Lund International Names PR Firm
Lund International has named Media Management Marketing (MMM) for the fourth year in a row as its public relations firm of record.
Grandwest Enterprises Receives Award from Lund International
Recently, Lund International presented Grandwest Enterprises with an appreciation award honoring its 25 years of service as a wholesale distributor of top-quality pick-up truck, van and car accessories.
Lund International Unveils Dealer Support Program
The Dealers-Edge Program — a free service — includes major components including customizable print and radio advertisements, point of sale materials, retail advertising techniques, installation/informative videos, featured dealer stories, program incentives, a comprehensive image library and relevant news sources.
Lund International Announces Internal Promotions
Lund International, a manufacturer broad line of accessories for the automotive aftermarket, has announced internal promotions within their marketing department in the areas of communication and information.
Lund International’s Craig Chatt to Serve on SEMA Board of Directors
Lund International veteran, Craig Chatt, was recently named to the SEMA Board of Directors for 2005-2006. Chatt joins 25 other industry professionals elected to the association’s board.
Lund International Announces Schomaker Promotion; Tucker to Retire
Lund International has announced the promotion of Jerry Schomaker to the position of vice president and general manager at the Ventshade Accessories Division (VAD). Previously with Lund International’s Deflecta-Shield Accessories Division in Indiana, Schomaker joined VAD last August as vice president of operations. In his new position he will succeed Richard Tucker who will retire at the end of June.
Lund International Launches All-New Web Site
Lund International, a manufacturer of automotive aftermarket accessories, today unveiled its newly redesigned Web site — www.lundinternational.com . The Web site redesign was part of a nine-month process to build a site that addressed the needs of the company’s customers, dealers and the end-consumer, according to Lund. The new site contains cutting-edge features for multiple audiences.