NAPA AUTO PARTS Refreshing Brand After 100 Years
Changes include strategic alliances with new agency partners and transforming its internal marketing team.
Openbay Adds Drive Automotive Services to Brand Portfolio
Drive Automotive Services also deployed Openbay Otis, an intelligent chat and messaging platform on each brand’s website.
Driven Brands Acquires Auto Glass Now
This acquisition makes Driven Brands one of the largest auto glass service providers in North America, says the company.
Teijin Automotive Technologies Combines Five Strong Brands
Continental Structural Plastics, Inapal, Benet, CSP Victall and Teijin Automotive Center Europe are now unified under single brand called Teijin Automotive Technologies.
IHS Markit: US Auto Consumer Brand Loyalty Drops To 6-Year Low
This decline in loyalty is due in part to the major declines in dealer inventory from the global microchip shortage.
GB Auto Service Announces Corporate Rebranding
Change to Sun Auto Tire & Service signals an identity shift designed to better align the company for continued, measured growth.
Maintaining Brand Relevance In A Changing Global Auto Industry
This Audio Interview features Chris Bowers, managing director of UK-based CMB Automotive Marketing Ltd.
Driven Brands Acquires Fix Auto USA, Auto Center Auto Body
The addition adds nearly 150 franchised, 10 company collision repair locations to Driven’s Paint, Collision & Glass segment.
Advance Auto Parts Announces Purchase Of The DieHard Brand From Transformco
This asset acquisition will give Advance the right to sell DieHard batteries and enables Advance to extend the DieHard brand into other automotive and vehicular categories.
Brand Loyalty A Key Element To Automotive Sales Success, Says J.D. Power
Subaru ranks highest overall; Lexus ranks highest among luxury brands in the inaugural J.D. Power Automotive Brand Loyalty Study.
