GlobalAutoIndustry.com’s latest Audio Interview “Maintaining Brand Relevance in a Rapidly Changing Global Automotive Industry,” features Chris Bowers, managing director of UK-based CMB Automotive Marketing Ltd. Bowers is a global automotive marketing and communications expert. CMB is a UK-based company, with international offices in Detroit.
In the 12-minute Audio Interview, Bowers discusses these questions:
- What are the key changes affecting the global automotive industry and how is branding relevant to these changes?
- Why is it so important for companies to develop their brands in-line with the changing industry?
- Is this the same for all countries and regions?
- How does an auto company’s brand make so much difference?
- How does a company know when it’s time to invest in branding?
About Chris Bowers:
Bowers is a marketing and creative professional with considerable experience in the automotive and high-performance technology industries. Working in international markets, he offers a global viewpoint, with creative thinking, on brand development and commercially focused marketing communications. He has driven successful campaigns for a wide range of automotive clients, including major global brands, where his creative, yet pragmatic approach has delivered outstanding results. Born and raised in Detroit and now living in the U.K., Bowers has extensive experience in U.S. and European automotive markets.
About CMB Automotive Marketing
CMB is a marketing and creative team focused specifically on the automotive supply chain, aftermarket and high-performance technology sectors. We develop strategy, deliver content and creative that connects you with your customers, builds your brand and drives new business opportunities. In short, we deliver high-performing marketing to a high-performance industry.
Click here to listen to the Audio Interview.
GlobalAutoIndustry.com is the leading global business intelligence source for the automotive industry, connecting the worldwide automotive OEM and supplier industry with the resources to effectively do business globally. Through the web site, www.GlobalAutoIndustry.com, automotive executives can find insight, solutions and strategies focused on doing business in the world’s top automotive markets. The Company offers weekly Audio Interviews and eJournal newsletters addressing important international business and operational challenges for industry professionals. The Audio Interviews are available to over 1,000,000 automotive industry professionals worldwide, including syndicated through WardsAuto, aftermarketNews, ETAuto (The Economic Times of India), TU Automotive, MEXICONOW, BORDERNOW, and HORSEPOWER.