“Got Milk?” Promotion Found to be Illegal; Effect on TIA’s Tire Industry Checkoff Program Uncertain
On Feb. 24, a federal appeals court ruled that the familiar “Got Milk?” dairy promotion violates the First Amendment by forcing all farmers to pay for the ads, whether they agree with the ads or not. The 3rd U.S. Circuit Court of Appeals in Philadelphia ruled that federal laws requiring dairy farmers to pay fees to promote the industry infringe “free speech and association rights.” The decision could have serious ramifications for the tire industry, especially with regard to the Tire Industry Association’s (TIA) ongoing support and formal proposal for a tire industry checkoff program.
AMN Perspectives by Thomas Group: Experience at Work
In our last article we raised the issue of conflicting department strategies without really addressing it. Let’s do that now. As an example, what happens when finance drives for lower inventory levels to minimize working capital costs, sales and marketing promises customers more inventory to improve service, and production plans long manufacturing runs with low flexibility to maximize favorable variances? The results will not be pretty.
DST Asks: Do You Get Everything You Need from Your Current Computer System?
The database engine is the foundation of a computerized business system, used to abstract very specific sorts of information about your business and organize it in a way that will prove useful. The database should ultimately be viewed as a representation or model of the business.
Akebono Expands Aftermarket Friction Lineup
Akebono will launch the Akebono Premium Disc Brake Pads friction line next month. The line will feature 116 part numbers, covering a wide range of both late-model import and popular domestic vehicles.
WIX Announces Two New In-Store Promotions
WIX Filters has launched two new promotions for collectors. An exclusive NASCAR Performance Product, WIX is launching the WIX #1 Fan Bobblehead Promotion designed to help spread the excitement of America’s fastest-growing sport to consumers. WIX is also unveiling the latest in its series of die-cast collectibles, celebrating the joint achievements of both Ford and WIX.
WIX Filters and Joe Gibbs Racing Create New Cabin Filtration System
WIX Filters has teamed up with the engineers and staff at Joe Gibbs Racing to create a new cabin air filtration system designed to protects drivers’ respiratory systems from particulate matter, like dust, soot and rubber; noxious fumes, gas and oil vapors, and most importantly, carbon monoxide. WIX Filters currently holds the U.S. patent application for the filtration system on file with the U.S. Patent Office. WIX has entered an agreement with Joe Gibbs Racing to manufacture and sell these U.S. Patent Pending air filtration system units to other race teams, making this technology and protection available to the entire racing community.
U.S. Faces Decline in Engineers As Student Programs Grow Overseas
The United States faces a shortage of engineers in coming years, and that could diminish the nation’s status as a leader in technology development and innovation, executives and educators say. The looming shortage comes as nations, including China and India, are seeing a boom in the number of students in engineering programs. Assuming the trend continues, it could result in the U.S. continuing to lose technology jobs to overseas competition.
Edelbrock 2004 Catalog Now Available
The new 2004 Edelbrock Catalog for American Cars & Trucks is now available. Sporting a historic cover shot of Vic Edelbrock Jr. with his father’s just-restored ’32 Ford Roadster, the new catalog has 244 pages of automotive parts including manifolds, shocks, cylinder heads, fuel pumps, carburetors, camshafts, headers, crate engines, etc. It is also the company’s largest catalog to date.
Wix Filters Gives NASCAR Drivers Added Incentive
WIX Filters is giving NASCAR series drivers yet another reason to get ahead of the pack on race day — the WIX Filters Lap Leader Award. Starting with the 2004 racing season, the award program extends through December 31, 2010. The WIX Filters Lap Leader Award includes cash payouts and an award trophy/plaque that will be presented during pre-race ceremonies at each event, as well as a year-end payout and a trophy for the driver who leads the most races with the most laps for each series.
ATP-Inc. to Produce Illustrated Parts Catalog Internally Using e-Publisher
The e-Publisher catalog management system from Vertical Development Inc. (VDI) has given replacement parts supplier ATP-Inc. the capability to generate illustrated parts lists and catalogs internally, bypassing traditional typesetting and desktop publishing services. According to VDI, the system will also allow ATP to produce literature faster and export data mapped in industry-standard formats.