U.S. Faces Decline in Engineers As Student Programs Grow Overseas
The United States faces a shortage of engineers in coming years, and that could diminish the nation’s status as a leader in technology development and innovation, executives and educators say. The looming shortage comes as nations, including China and India, are seeing a boom in the number of students in engineering programs. Assuming the trend continues, it could result in the U.S. continuing to lose technology jobs to overseas competition.
Car Care Council Offers “Be Car Care Aware” Starter Kits for National Car Care Month
“Be Car Care Aware” point-of-sale starter kits — containing marketing and promotional materials to help businesses promote vehicle maintenance and the on-going “Be Car Care Aware” consumer education campaign — are available just in time for National Car Care Month in April. The starter kit features National Car Care Month materials that can be used each April to celebrate and promote this national event. The kit includes “Be Car Care Aware” signage, consumer literature and the industry’s first comprehensive service interval schedule.
Walker Exhaust Announces Special Spring Trade Promotion
Walker Exhaust is offering a special spring trade promotion that enables undercar professionals to earn $25 gift cards, be entered into weekly $500 cash giveaways and participate in a sweepstakes drawing for a premium home theater system.
ACDelco Announces Plans for National Car Care Month
ACDelco is stepping up its efforts to promote April’s National Car Care Month (NCCM) and the industry-wide “Be Car Care Aware” campaign, which educates consumers on the benefits of proper vehicle maintenance. In honor of National Car Care Month, ACDelco is teaming up with warehouse distributors in select markets to participate in its first-ever car care initiative, which will educate consumers about the benefits of regular vehicle care, maintenance and repair.
Dana’s Terry Shively to be Featured on the C.A.R. Show
Terry Shively, vice president marketing and public relations for the Dana Automotive Aftermarket Group, will be featured on the C.A.R. Show radio program on Saturday, Feb. 7. The broadcast will air between 9 – 11 a.m. EST. During the broadcast, Shively will discuss the importance of preventative vehicle maintenance and the role that the Dana Automotive Aftermarket Group has played in supporting the Car Care Council’s “Be Car Care Aware” campaign. He will also discuss the need for the industry to continue to come together to capture a share of the $62 billion in unperformed vehicle maintenance.
Universal Technical Institute Discusses Long-Term Strategic Plan in Investor Meetings
Universal Technical Institute’s (UTI) Chairman Robert Hartman, President and CEO Kimberly McWaters and CFO Jennifer Haslip are conducting meetings with investors this week to highlight the company’s growth plan and business outlook.
GAAS Fund Organizers Announce $50,000 GAAS Scholarship Challenge
An anonymous donor has issued a $50,000 fund raising challenge for the Global Automotive Aftermarket Symposium (GAAS) scholarship program, awarded to students planning aftermarket careers. The “$50,000 GAAS Scholarship Challenge” was initiated after the donor committed to donate up to $10,000 to the Global Scholarship fund in 2004 and will match 25 percent of all other donations to the fund up to a matching amount of $10,000. The challenge campaign aims to net the fund a total of $50,000 in donations. Delphi Corp. has made the first challenge donation of $3,000.
Car Care Council Spokesperson Lauren Fix to Appear on NBC’s “Today” Show Tomorrow
Car Care Council spokesperson Lauren Fix will be a guest on NBC’s “Today” show tomorrow to discuss preparing viewers cars for extreme winter weather. She will also provide safe driving tips during the winter season.
Sarah Fisher and Larry Hoofnagle to be Featured on C.A.R. Show
IRL IndyCar Series driver and Raybestos Safety Campaign spokesperson Sarah Fisher, and Larry Hoofnagle, director of marketing for Brake Parts Inc., will be featured on the C.A.R. Show radio program on Saturday, January 31. The broadcast will air between 9 – 11 a.m. EST. During the broadcast, Hoofnagle and Fisher will discuss the importance of vehicle maintenance and the need to educate consumers about taking proper care of their vehicle’s braking system through annual brake inspections, maintenance and repair.
Executive Interview with Rich White, Vice President of Marketing & Communications, AAIA, and Executive Director of the Car Care Council
Rich White is vice president of marketing and communications for the Automotive Aftermarket Industry Association (AAIA). He oversees marketing, public relations, media relations, publications, Web sites and most recently, the Car Care Council and the “Be Car Care Aware” consumer education campaign. With National Car Care Month just around the corner, White provided aftermarketNews.com with an update on the “Be Car Care Aware” consumer education campaign and the Car Care Council’s plans for this year. He also shared how aftermarket companies can become more involved in the campaign.