Foresight Successfully Completes Technological Demonstrations For Leading Vehicle Manufacturers In France
Multiple vehicle manufacturers and Tier 1 suppliers expressed interest in purchasing prototypes of the QuadSight vision system for evaluation.
Motorsports Attendance Declining, But Not Among New Car Buyers, Says Foresight Research
Did motorsports influence the new vehicle purchase decision? In 2013, 4 percent of car buyers say they were influenced to purchase by motorsports. Now that number is 13 percent – a 300 percent increase.
Foresight Research Releases Vehicle Owner Buying Trends For Accessories
In an effort to learn more about the automotive accessory market, Foresight Research surveyed more than 7,000 households and asked if they had purchased accessories for their car or truck.
The Herman Trend Alert: Foresight Pays
You would think that being prepared would be an obvious advantage, but it is only recently that companies have begun to realize the true value of being prepared for the future.
Foresight Signs Pilot Agreement With One Of China’s Top 3 Largest Car Manufacturers
This is the third pilot agreement the company has entered into with leading Chinese car manufacturers in recent months.
Foresight Signs Pilot Agreement With Chinese Car Manufacturer
Pursuant to the agreement, the Chinese manufacturer will provide Foresight with a vehicle to be equipped with the company’s Eyes-On system in order to test its performance.
Accessory Buyers Are Doing Their Homework Before Buying, Says Foresight Research
The study found that across the industry, accessory dollars per new vehicle retailed averages $247 in the first 120 days and $974 within the first two years.
Motorsports Has Multidimensional Impact On New Car Purchasers, According To 2016 Foresight Research Motorsports Immersion Report
Motorsports-influenced buyers watched more than one race every two months, and attended a race every three or four months, on average in the year before they purchased their new car or truck.
Foresight Research Asks: Is Motorsports Sponsorship Money Well Spent?
Why participate in racing sponsorships today? Because it pays, says study.
Foresight Research Marketing ROI Study: Should Auto Shows Be Abandoned?
Recently, some manufacturers have abandoned or scaled back auto show participation. Is this a good decision?