ExxonMobil Brings Two New Motor Oil Formulas to Market
ExxonMobil has unveiled a new synthetic motor oil for light trucks and SUVs. The new Mobil 1 Truck & SUV Formula, designed for use in both gasoline and diesel engines, protects truck and SUV engines in high temperature conditions, according to the company. The company also recently introduced its new Mobil 1 Racing 0W-30 formula, designed to give high-performance automotive enthusiasts the same boost and protection as professional race car drivers.
ANSA Automotive Parts Distributors Announces New Line of Exhaust Systems
ANSA Automotive Parts Distributors has announced the availability of the new Silverline direct-fit performance exhaust systems for Acura RSX, Chevrolet Cavalier, Honda Civic and Prelude, Hyundai Tiburon, Mazda Miata, Pontiac Sunfire, Subaru WRX and Toyota Celica.
American Tire Distributors Hosts National TireStarz Dealer Conference
American Tire Distributors (ATD) hosted its first national TireStarz Dealer Conference March 4 – 7. Ninety-nine dealers and their guests attended the four-day session at the Opryland Resort in Nashville, Tenn. The meeting featured a series of seminars and workshops designed to give ATD dealers timely information on important market trends and strategies for building their business. Mark Emkes, outgoing chairman, CEO and president of Bridgestone/Firestone North American Tire, addressed the group, as did William “Bill” Berry, American Tire Distributors’ president and COO.
BorgWarner Morse TEC Opens Plant in Korea
BorgWarner Morse TEC has taken a major step forward in its strategic globalization plan with the opening of new plant in Korea. Morse TEC Korea was formed in 2002 in support of the company’s business relationship with Hyundai Motor Co. The new 34,250-square-foot plant is located in Pyongtaek, Gyeonggi Province, Korea.
Edelbrock Launches Consumer Rebate Program
Edelbrock has launched a new consumer rebate program designed to help drivers “go fast and save cash.” Featuring Thunder Series AVS carburetors, plus mix-and-match Performer, EPS, RPM and Air-Gap manifold/carb packages, the rebate program is for specially marked Edelbrock products purchased from Apr. 20, 2004 to June 30 (one rebate redemption per household).
Defining Your Process Model
In our last article we identified seven critical attributes of the process enterprise. Starting today, we’ll spend several weeks exploring some of the practical issues involved in bringing these key attributes to your own organization.
Dana Combines Two Business Units
Following a year of major changes for Dana, the company is continuing to streamline its business through reorganization efforts. Following a year of major changes for Dana, the company is continuing to streamline its business through reorganization efforts.
Timken Named to Fortune 500
Canton, Ohio-based manufacturer Timken Co. was named to Fortune magazine’s Fortune 500 listing of the largest companies in the U.S. With $3.8 billion in sales in 2003, Timken is ranked 444 overall and 12 on Fortune’s list of industrial and farm equipment manufacturers.
Federal-Mogul and Champion Brands Strike Multi-Year Licensing Deal
Federal-Mogul Corp. and Champion Brands, LLC have announced a long-term licensing agreement adding the Champion “Bow Tie” logo to a line of performance additives for automotive, heavy truck, marine and specialty industries. The new products are in addition to the full line of performance additives and lubricants Champion Brands currently manufactures. The new line will be targeted to national accounts and mass merchants channels.
Cooper Unveils New TV, Print Ad Campaign
Cooper Tire & Rubber has unveiled a multi-million dollar advertising campaign aimed at reinforcing the tire brand’s performance and value. The campaign adds to Cooper’s tag line, “Don’t Give Up a Thing,” with an additional message, “Get Everything You Want.” The ads focus on emotional considerations of buying tires, rather than product features. The campaign involves three, 30-second television spots and seven print ads.