SOUTHFIELD, MI — Federal-Mogul Corp. and Champion Brands, LLC have announced a long-term licensing agreement adding the Champion “Bow Tie” logo to a line of performance additives for automotive, heavy truck, marine and specialty industries. The new products are in addition to the full line of performance additives and lubricants Champion Brands currently manufactures. The new line will be targeted to national accounts and mass merchants channels.
The initial Champion Performance Additives product roll-out includes five products, including: Champion Synthetic Engine Protectant, Champion Complete Fuel System Cleaner, Champion Octane Booster, Champion Fuel Injector Cleaner and Champion Power Steering Fluid Plus Stop Leak.
“This alliance leverages the globally recognized red and black Champion ‘Bow Tie’ logo with the heritage of Champion Brands quality manufacturing and distribution,” says Tom Minner, president, Champion Performance Products, a division of Champion Brands.
Champion Brands recently relocated manufacturing operations to a significantly larger facility to accommodate growth with current and future customers.
“The Champion Spark Plugs brand is one of the world’s most recognizable logos that consumers readily identify with power and performance,” says Jay Burkhart, vice president, Global Marketing and Brand Strategy, Federal-Mogul. “We’re excited to be able to extend one of the automotive industry’s strongest brands into an entirely new line of high-quality products in the retail marketplace.”