Mitchell 1 Holds Shop Management System Training Workshop in Denver
POWAY, Calif. – Mitchell 1 will hold this year’s second Shop Management System Training Workshop in Denver, Colo., July 24-26, at the Sheraton Denver West. The training workshop, designed for those who have been using their shop management system for six months or more, will guide users through advanced functionality in the OnDemand5 Manager system.
I-CAR Appoints Market Development Analyst
I-CAR has announced the appointment of Robert Humpal to the position of Market Development Analyst effective immediately. Humpal will report to Joyce Kasmer, I-CAR director of marketing and will be responsible for data mining and statistical analysis/modeling to identify key touch factors that influence and/or predict customer behavior. He will be accountable for collecting and analyzing market segment and industry data to support strategic planning. His role is critical in providing I-CAR fact-driven data on market needs, which will ultimately help the promotion of I-CAR products and services. Humpal will be a key leader in analyzing ‘Voice of the Industry’ data, which is necessary to collect and assess to provide the industry the training it demands.
Federated Auto Parts Distributors Partners with Baker Curb Racing for 4th Consecutive Year in NASCAR Nationwide Series
Federated Auto Parts Distributors has announced that they will once again team up with Baker Curb Racing as the primary sponsor of the No. 27 Federated Car Care Ford Fusion driven by Brad Coleman for the Federated Auto Parts 300 at Nashville Superspeedway.
Pro Motor Engines Wins 2008 MAHLE Engine Builder Showdown
Dennis Borem and Darrell Hoffman of Pro Motor Engines wasted no time in the 15 minutes and 59 seconds it took to win the 2008 MAHLE Engine Builder Showdown on May 20. They came away with the Randy Dorton Memorial Trophy and a cash prize of $26,000, as well as bragging rights for another year — they are winners two years in a row now having taken last year’s top prize with a 16:25 build.
GUEST COMMENTARY: A Missed Opportunity
The following guest commentary was written by Fred Meyers, founder and CEO of One Stop Parts Source in California, Denver and Dallas. Meyers, a panelist at the 2008 Global Automotive Aftermarket Symposium in Chicago, feels there was a golden opportunity that he missed while speaking at the event. Today, he shares with AMN what that is.
John Sanderson Retires from Continental’s North American Operations
John Sanderson has retired from Continental, effective June 1. Sanderson joined Continental in connection with Continental’s acquisition of Siemens VDO Automotive last fall, where he was president and CEO of the firm’s North American operations. In his role as President and CEO of Siemens VDO Automotive Corp., a position he was appointed to in 2000, Sanderson had responsibility for Siemens VDO’s North and South American business and profitability initiatives.
Federated Hits the Airwaves
Federated has kicked off a national broadcast advertising campaign featuring commercials on ESPN television and radio networks. The commercials will continue airing through October. “We are excited about launching our 2008 national advertising program on the ESPN networks,” said Phil Moore, director of marketing for Federated. “Federated and ESPN have had a great relationship over the years and we get tremendous feedback from our members about Federated’s association with ESPN. Our national advertising campaign is an important marketing tool for our members, providing a great support mechanism to help drive business.”
Lewicki to Rejoin Wilson Auto Electric
WINNIPEG, MB, Canada — Jeff Lewicki has rejoined Wilson Auto Electric as the vice president of sales and marketing. He will be responsible for national oversight of all U.S. and Canadian automotive and heavy duty relationships under the Wilson Auto Electric brand. Lewicki most recently served as the director of marketing and sales for Autoline
Mitchell 1 Adds Electronic Parts Ordering Information Section to Web Site
POWAY, Calif. – Mitchell 1 has added a Parts Ordering Information section to its Web site under the heading “Program Distribution Group.” With connections to the leading aftermarket parts distributors, professional technicians can connect with their current supplier of choice with the simple click of a mouse. “From invoicing to inventory control, Mitchell 1’s Manager/ManagerPlus
R. L. Polk & Co. Debuts PolkInsight for Europe
R. L. Polk & Co. has launched PolkInsight for the European marketplace, which provides automotive analysts and marketers with instant access to a wide range of European automotive information to help identify sales trends, understand competitors’ performance and develop marketing strategies.