SOUTHFIELD, Mich. — R. L. Polk & Co. has launched PolkInsight for the European marketplace, which provides automotive analysts and marketers with instant access to a wide range of European automotive information to help identify sales trends, understand competitors’ performance and develop marketing strategies.

PolkInsight was introduced to the North American market in 2003 and expanded to the Chinese market in 2006. This new Web-based offering provides automakers with new registrations, PARC, sales and demographics in one dynamic source to see a total view of any market on a local, regional, national and even a multi-national basis across Europe.

"Five years ago, we introduced PolkInsight in the North American marketplace and it is being utilized by every major OEM," said Stephen Polk, chairman and CEO of R. L. Polk & Co. "Now, we’ve introduced a European version which will significantly increase the speed and efficiency with which our customers can develop their European business strategies and marketing efforts."

For more information, visit: http://eu.polk.com.