ACWORTH, Ga. – Mudlick Mail, a provider of direct mail services for auto repair shops, has signed an affiliate agreement with AskPatty.com, an online resource that provides women consumers with advice on car purchases, maintenance and other automotive related topics. The company also offers a Certified Female Friendly program, which trains automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.
Under the agreement, Mudlick Mail will offer exclusive AskPatty.com direct mail pieces for the company’s Certified Female Friendly clients. Mudlick Mail also will provide free access to its learning center, which offers Webinars, training videos and documents designed to help auto repair shop owners make the most of their advertising programs.
“We’re excited about helping AskPatty.com clients expand their marketing campaigns and further their goals of reaching female consumers,” said Mudlick Mail President Tim Ross.
AskPatty.com CEO Jody DeVere said the partnership would allow the company to seamlessly and confidently guide clients to a reliable provider of direct mail services.
“Effective marketing is the goal for our clients, and we’re always looking to help them find new and effective ways to market themselves,” said DeVere.
Mudlick Mail CEO Greg Sands knows first-hand about the importance of effective marketing. He founded Mudlick in 2008, after searching for years for the right advertising vehicle for the 20 repair shops he operates in three states. Sands said direct mail was the only method that allowed him to accurately reach high-caliber customers within the market area of his stores.
Mudlick Mail’s direct mail programs are unique because they allow repair shop owners to target customers by income, neighborhood and even vehicle make. Using this approach, some of Mudlick Mail’s customers have increased their business by as much as 40 percent, the company says. In addition, Mudlick Mail’s campaigns serve as a one-stop shop, offering graphic design services, printing, listing services, postage and delivery for one flat fee.
