Mopar Express Lane, the service offered at many FCA US LLC dealerships, is celebrating a major milestone: the opening of the 1,000th Mopar Express Lane store in the United States.
Pietro Gorlier, head of parts and service (Mopar), FCA – Global, attended the grand opening of the new Express Lane store, located in Bradley, Illinois. Store owner David Taylor and local dignitaries joined Gorlier in a ceremony welcoming the first official customer at the landmark 1,000th store.
“Reaching our 1,000th operational Mopar Express Lane location reinforces the commitment of our brand and our dealerships to providing a top-notch customer experience,” said Gorlier. “Most Mopar Express Lane outlets are also open on Saturday, providing owners with plenty of options to fit vehicle maintenance into their busy schedules. And, with Magneti Marelli offered by Mopar products, our Express Lane stores can service not just FCA US vehicles but all major makes. With its premium amenities, this Express Lane sets a new standard in customer service.”
The new 12,500-square-foot Express Lane facility offers unique appointments, including a lounge area with concierge service, charging stations and Wi-Fi, a complimentary car wash and additional perks, such as complimentary nail service once a week to pamper customers as they wait.
“We’re honored to open our garage doors today as the 1,000th Mopar Express Lane store,” said Taylor. “This facility was developed with a customer-centric approach and we trust our clients will love the exclusive amenities, convenient service and the confidence that comes from having their vehicles maintained by factory-trained technicians.”
The new facility also represents the first official off-site stand-alone Express Lane store. Taylor also owns Taylor Chrysler Dodge Jeep Ram (Taylor CDJR), located in Bourbonnais, Illinois, a few miles away from the new Express Lane outlet. All previous Express Lane stores have been incorporated into a dealership’s primary location.
First introduced in spring 2008, Mopar Express Lane offers oil change and light maintenance service. Each visit includes a complimentary multi-point vehicle inspection, with a top-to-bottom checkup. Bulbs, wiper blades, batteries, tires and air filters are just a few of more than 30 items inspected during the checkup, says the company.
Including the 1,000 operational Mopar Express Lane locations in the United States, more than 1,850 dealers are enrolled around the globe. Mopar Express Lane stores can be found in more than 15 countries, including Brazil, Saudi Arabia and Japan. Dealerships are able to offer owners dependable, routine vehicle service performed by factory-trained technicians.
Dealerships adding Mopar Express Lane service average a 42 percent increase in business/sales within the first year and a 40 percent increase in total oil sales within the first year, with potential for additional growth, according to the company.
