POWAY, Calif. – Mitchell 1 has announced the release of SureCritic Reviews 2.0, a set of new features in its SocialCRM offering that lets consumers easily share positive feedback about their aftermarket shop visit with their social networks, while also simplifying the way repair shops receive and track the results. SocialCRM repair shop clients receive these new features automatically, and at no additional cost with their subscription.
 
“Businesses that allow sharing of their positive review content not only benefit from the positive word-of-mouth on sites such as Facebook and Twitter, but are also more relevant to Internet search engines, making it more likely that they will be found when a consumer is searching the Web for a repair shop. We are delighted to offer these new features, developed by our partner, SureCritic Inc., to our repair shops as a free upgrade to automate the review sharing process,” said Brian Warfield, senior product manager for Mitchell 1.
 
Additional enhancements include the ability to configure the settings to the shop’s preference for their customers’ social sharing experience, tracking of customer social sharing activity and enhanced reporting of customer reviews, including summary data of positive reviews.
 
“The growing value of social signals as a cost-effective marketing tool and component of search is irrefutable. With Mitchell 1’s enhanced social engagement functionality, repair shop owners and managers now have a new, effective tool to leverage the growing benefits of social media,” said David Brondstetter, CEO at SureCritic Inc.